Dofollow Link
A hyperlink that allows search engines to follow it and pass on SEO value from the linking site to the linked site.
Description
In the world of SEO, a dofollow link is a type of hyperlink that enables search engines like Google to follow the link and transfer 'link juice' or SEO equity from one site to another. This means that when a website links to another site using a dofollow link, it is essentially vouching for the quality and relevance of the linked content. As a result, the linked site gains SEO benefits, potentially improving its ranking in search engine results. Unlike nofollow links, which instruct search engines not to pass on SEO value, dofollow links are crucial for building a website's authority and credibility.
Examples
- A blog post about healthy recipes on 'FoodieBlog.com' links to a detailed nutritional guide on 'NutritionExpert.com'. The link is dofollow, thereby passing SEO value to NutritionExpert.com and helping it rank higher for related search queries.
- An article on 'TechReviewHub.com' reviews a new smartphone and includes a dofollow link to the manufacturer's product page on 'SmartGadgets.com'. This link helps SmartGadgets.com gain more authority and visibility in search engine results.
Additional Information
- Dofollow links are a key component of off-page SEO strategies.
- While building dofollow links, it's essential to focus on quality over quantity to avoid penalties from search engines.