Conversion Rate

What is Conversion Rate?

In the SEO industry, Conversion Rate refers to the metric used to measure the effectiveness of a website in turning visitors into customers or leads. Essentially, it quantifies how well a website can fulfill its business objectives, whether that’s making a sale, capturing a lead, or getting a visitor to sign up for a newsletter. A higher conversion rate indicates a more successful SEO strategy, as it suggests that the traffic driven by search engines is highly relevant and engaged. Conversion Rate is crucial for assessing ROI on SEO efforts and for identifying areas of improvement in user experience and content strategy. It is typically calculated by dividing the number of conversions by the total number of visitors and multiplying the result by 100 to get a percentage.

The percentage of visitors to a website who complete a desired goal out of the total number of visitors.

Examples

An online clothing store sees a spike in visitors after optimizing their product pages for SEO. Out of 10,000 visitors in a month, 500 make a purchase, resulting in a conversion rate of 5%.

A tech blog offers a free eBook in exchange for email sign-ups. After refining their SEO strategy, they receive 2,000 visitors in a week, and 200 people sign up, resulting in a conversion rate of 10%.

Additional Information

Improving website load speed and mobile optimization can significantly impact conversion rates.

A/B testing different landing page elements, such as headlines and call-to-action buttons, can help determine what resonates most with visitors.

References

Conversion Rate Optimization (CRO): How To Get Started

What Is Conversion Rate Optimization? How To Calculate CRO

Conversion Rate Optimization: 9 Tactics That Work - Semrush