Content Curation

What is Content Curation?

In the SEO industry, content curation involves selectively identifying high-quality content from various sources and sharing it with your audience in a meaningful way. This practice not only helps in keeping your audience engaged with fresh and relevant content, but also supports your SEO efforts by driving traffic to your site and improving your domain authority. Effective content curation can help you establish your brand as a thought leader in your industry, providing your audience with valuable insights and resources. The curated content can be shared through blog posts, social media channels, newsletters, or any platform where your target audience is active. It's crucial to add your own commentary or analysis to the curated pieces to provide added value and showcase your expertise.

The process of discovering, gathering, and presenting digital content that is relevant to a specific topic or area of interest.

Examples

A digital marketing agency curates a weekly roundup of the best articles, case studies, and tips about SEO and shares it through their blog and email newsletter. Each curated piece includes a brief summary and the agency’s own take on why it’s important.

A fitness influencer curates workout videos, nutrition tips, and motivational posts from top fitness experts and shares them on their Instagram stories. Along with each curated post, the influencer adds personal insights or comments to engage with their followers.

Additional Information

Always give proper credit to the original source of the content you are curating.

Curated content should complement your original content and support your overall content strategy.

References

Content Curation: Strategy and Best Practices - Semrush

Content Curation Guide for 2024 [with examples]

Content Curation Guide for SEO - What, How, Why - Moz