Content Audit

What is Content Audit?

In the SEO industry, a content audit involves evaluating the entire range of content available on a website, including blog posts, articles, product descriptions, and multimedia assets. The primary objective is to identify content that is performing well, underperforming, or outdated. This process helps in making informed decisions about what content to keep, update, repurpose, or remove. By conducting a content audit, SEO professionals can ensure that the website is optimized for search engines, thereby improving its rankings and visibility. This process also helps in understanding gaps in content, identifying opportunities for new content creation, and aligning existing content with current SEO best practices and user intent. A content audit is an essential step for any website aiming to maintain high standards of quality and relevance in its content strategy.

A content audit is a comprehensive review and analysis of all the content on a website to assess its performance, relevance, and alignment with SEO goals.

Examples

A travel blog reviews its past articles and finds that posts about 'hidden gems in Europe' get significantly more traffic than general travel tips. As a result, they decide to create more region-specific content to attract a targeted audience.

An e-commerce website discovers that its product descriptions are not optimized for SEO. By updating product pages with detailed descriptions, keywords, and high-quality images, they see a notable increase in organic search traffic and conversions.

Additional Information

Regular content audits can help in identifying outdated information that might harm the website's credibility.

Content audits are often complemented by tools like Google Analytics, SEMrush, or Ahrefs to gather data on content performance.

References

How to Do a Content Audit - Moz

How To Perform an SEO Content Audit: A Step-by-step Guide

Follow Our Content Audit Process (Template Included) - Ahrefs