Breadcrumbs

What is Breadcrumbs?

Breadcrumbs are small text paths, often located at the top of a webpage, that show users their current page's position within the website's structure. They enhance user experience by making it easier to navigate back to previous pages or higher-level categories. From an SEO perspective, breadcrumbs can improve a site's internal linking structure, making it easier for search engines like Google to understand the site's architecture and improve indexing. Additionally, breadcrumbs often appear in search engine results, which can enhance the appearance of your listing and make it more appealing to users.

A navigational aid that helps users understand their location within a website's hierarchy.

Examples

An e-commerce website like Amazon uses breadcrumbs to help users navigate from a product page back to its category and subcategory pages, such as 'Home > Electronics > Cameras > Digital Cameras > Canon EOS 90D'.

On a blog, breadcrumbs might show a path like 'Home > Blog > SEO Tips > Understanding Breadcrumbs', helping readers easily return to the main blog page or explore related topics.

Additional Information

Breadcrumbs improve user experience by reducing the number of actions needed to navigate the site.

They can positively impact your site's SEO by providing clearer paths for search engine crawlers.

References

What Are Breadcrumbs & Why Are They Important in SEO?

Breadcrumbs SEO: Why It Matters + Best Practices - Reliablesoft

What Are Breadcrumbs & Why Do They Matter for SEO? - Search Engine Journal