AMP (Accelerated Mobile Pages)
A framework that allows web pages to load quickly on mobile devices.
Description
AMP, or Accelerated Mobile Pages, is an open-source project by Google designed to make web content load faster on mobile devices. In the SEO industry, AMP is crucial because page speed is a significant ranking factor in search engines. Faster-loading pages improve user experience, reduce bounce rates, and can lead to higher engagement and conversions. AMP achieves this by using a simplified HTML version with restrictions on certain tags and JavaScript, ensuring the page is lightweight and loads quickly. By implementing AMP, webmasters and marketers can improve their site's visibility on mobile search results, which is increasingly important as more users access the web through their smartphones.
Examples
- News websites like The Guardian use AMP to ensure their articles load quickly on mobile devices. This helps them retain readers who are looking for fast and accessible news content.
- E-commerce sites like eBay have adopted AMP for their product pages. Faster load times mean potential customers have a better shopping experience, which can lead to higher sales and lower cart abandonment rates.
Additional Information
- AMP pages can appear in a special carousel at the top of Google search results, giving them more visibility.
- AMP is not a ranking factor itself, but the improved page speed and user experience can positively impact SEO.