Accelerated Mobile Pages (AMP)

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is a technology developed by Google that aims to improve the performance of web content and ads on mobile devices. By employing a specialized HTML framework, AMP ensures that web pages load quickly, even on slower networks. This can significantly enhance user experience, which is a crucial factor in search engine optimization (SEO). Fast-loading pages are more likely to retain visitors, reduce bounce rates, and improve overall engagement. AMP's emphasis on speed and efficiency can help websites rank higher in search engine results, making it a valuable tool for SEO professionals.

A web component framework that helps create fast-loading mobile web pages.

Examples

The New York Times uses AMP to ensure their news articles load quickly on mobile devices, enhancing reader experience and keeping visitors engaged longer.

E-commerce site eBay employs AMP for their product pages, which helps in faster loading times, making it easier for potential buyers to browse and purchase products.

Additional Information

AMP restricts the use of certain HTML, JavaScript, and CSS to ensure optimal performance.

Google often prioritizes AMP-enabled pages in search results, giving them a potential edge in visibility.

References

Accelerated Mobile Pages (AMP) - how they can help your SEO! - Conductor

What Is AMP? A Beginner's Guide to AMP Pages & SEO - Semrush

What Is AMP? The SEO Guide to Accelerated Mobile Pages - Moz