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A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

Description

In the SEO industry, A/B testing is a powerful technique to optimize web pages for better search engine rankings and user engagement. It involves creating two versions of a webpage (Version A and Version B) and directing a portion of your site's traffic to each version. By analyzing the performance metrics such as click-through rates, bounce rates, or conversion rates, you can identify which version is more effective. This helps in making data-driven decisions to improve your website's SEO. The ultimate goal is to enhance user experience and increase organic traffic by implementing the winning version.

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Additional Information

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