Social SEO: How SEO & Social Media Work Together in 2025

social seo programmatic seo digital marketing strategy product-led seo
Nikita shekhawat
Nikita shekhawat

Marketing Analyst

 
January 28, 2026 9 min read

TL;DR

This article explores how social platforms are becoming search engines and how to scale this with programmatic seo. We covering how to use product-led seo to turn social signals into ranking power and why programmable seo helps you dominate 2025 search results. You'll learn to align your brand strategy across tiktok, linkedin, and google for maximum visibility.

Defining the core of threat intelligence

Ever feel like your security team is just playing a high-stakes game of whack-a-mole? You see an alert, you block an IP, and then two more pop up—it's exhausting and, honestly, not very effective.

Most people think threat intelligence is just a long list of bad urls or ip addresses. But as CrowdStrike points out, real intelligence is about understanding the "who, why, and how" behind an attack. It's the difference between seeing a "check engine" light and actually knowing your spark plugs are shot.

In enterprise software, especially with complex saml or scim setups, context is everything. These protocols are high-value targets because identity has become the new perimeter; if an attacker gets in here, they have the keys to everything. Raw data is just noise until you apply it to your specific stack.

  • Organization-specific focus: It's not about every virus on the planet; it's about the vulnerabilities in your specific attack surface.
  • Actionable insights: If a report doesn't tell you exactly what to patch or which okta rule to tighten, it's just a PDF taking up space.
  • Adversary Behavior: Knowing that a specific group likes targeting healthcare databases helps a hospital prioritize their sql injections defenses over random phishing filters.

Honestly, there's too much data for humans to handle anymore. A 2024 IBM report mentions that detection and escalation are the priciest parts of a breach, costing around $1.47 million. This is where ai steps in to do the heavy lifting.

Diagram 1

Machine learning is great at spotting weird patterns in logs that a tired analyst might miss at 3 AM. By the time you finish your coffee, an automated system could have already correlated a spike in failed logins across your azure entra id with a known credential stuffing campaign.

Next, we'll dig into the different types of intel and how they actually look in the wild.

The 6 steps of the threat intelligence lifecycle

So, you've got a pile of logs and some scary-looking alerts. Now what? You can't just throw everything at your soc and hope they figure it out before lunch. To actually get ahead of attackers, you need a process. Most teams use a six-step lifecycle to turn raw noise into something your ciso can actually use to make decisions.

Honestly, it’s not just about the tools—it’s about the flow. If your requirements are trash, your output will be too.

  1. Requirements: This is where you set the goals. If you don't know what questions you're answering, you're just wasting time. You gotta talk to the people who actually run the business.
  2. Collection: You grab data from everywhere—internal logs from azure entra id, open-source feeds (osint), and even dark web forums if you're fancy.
  3. Processing: Machines take over here. You gotta clean the data, maybe translate some foreign language logs, and get it into a format that doesn't make your eyes bleed.
  4. Analysis: Turning the "what" into the "so what." This is where your team looks at the processed data. According to EC-Council, this is where you use things like the "Analysis of Competing Hypotheses" (ACH). ACH basically means you evaluate multiple possible explanations for a set of data so you don't fall for your own cognitive biases.
  5. Dissemination: Getting the report to the right person. Your network admin needs technical iocs, but your ceo just wants to know if the company is at risk.
  6. Feedback: This is the most skipped step, but it's huge. Did the intel actually help? If not, change the plan for next time.

Diagram 2

As noted earlier in the ibm report, detection costs are the biggest part of a breach. (Cost of a data breach 2024: Financial industry - IBM) Following these steps helps you catch stuff before it hits the million-dollar mark.

Next, we're going to look at the different "flavors" of intel—tactical, operational, and strategic—and how they fit into your day-to-day.

Three types of intelligence you need to know

Ever wonder why some security alerts feel like a fire drill while others are just... there? It's usually because the "flavor" of the intel doesn't match the person reading it.

Tactical intel is the "boots on the ground" stuff. It focuses on the immediate future and is almost always about indicators of compromise (iocs). We’re talking about things like malicious ip addresses, file hashes, or those sketchy domain names used in phishing.

The big problem here is the shelf life. As mentioned earlier by CrowdStrike, iocs have a very short lifespan because attackers swap their infrastructure faster than I change my socks.

  • Automation is key: You can't manually block 5,000 ips. You need to pipe these feeds directly into your firewalls or your azure entra id risk policies using an api.
  • Short-term focus: It tells you what is happening right now, but not necessarily why.
  • Technical Evidence: According to EC-Council, this also includes technical clues like the specific content of a phishing email or malware samples.

Once you move past the raw data, you hit Operational Intelligence. This is where things get interesting. It’s not just an ip; it’s a profile of the person behind it. You're looking at ttps (tactics, techniques, and procedures). TTPs are way more valuable than iocs because they describe how an attacker works. In the "Pyramid of Pain," ttps are at the top because they are much harder for an attacker to change than a simple ip address.

For example, if you're in the finance sector, operational intel might tell you that a specific group is targeting scim integrations to create "ghost" admin accounts. You can't just block an ip to fix that; you have to change how you audit your identity providers.

Diagram 3

Then there is Strategic Intelligence. This is for the big bosses—the ciso or ceo. It’s less about code and more about how geopolitical events or economic trends might put a target on your back.

  • High-level view: It helps a board decide where to spend money over the next two years, not the next two hours.
  • Geopolitical context: If there is a conflict in a region where you have a data center, strategic intel warns you about potential state-sponsored retaliatory strikes.

As the previously discussed ibm report highlighted, detection is the most expensive part of a breach. Getting these three types of intel right means you aren't just reacting—you're actually building a defense that makes sense for your specific business.

Next, we’ll look at how this applies to the "new frontier" of security: ai agent identity management.

Threat intelligence for ai agent identity management

AI agents represent the high-risk example of modern threat intelligence application. Ever thought about what happens when your ai agents start talking to each other behind your back? It sounds like sci-fi, but in a modern enterprise, these non-human identities are everywhere—automating workflows in azure entra id or pulling data via scim. The problem is, they don’t have fingers to type passwords or eyes for biometrics, which makes managing their "identity" a whole different beast.

Ai agents have unique vulnerabilities because they usually have high-level permissions to move data between apps like salesforce and snowflake. If an attacker hijacks an agent’s token, they don't need to phish a human; they just ride the automated wave.

  • Token Theft and Replay: Attackers love targeting the long-lived tokens often used in api integrations. Threat intel helps you spot if a token normally used in a New York data center suddenly pops up in a different region.
  • Over-Privileged Agents: We’ve all been guilty of giving an app "admin" rights just to make it work. Intel-driven governance identifies which agents have permissions they never actually use, shrinking your attack surface.
  • Behavioral Baselines: Since agents are predictable, any "creative" behavior is a red flag. If your customer service ai suddenly starts querying your payroll db, something is wrong.

As mentioned earlier by CrowdStrike, adversaries are now weaponizing ai at scale. This means they aren't just attacking ai; they’re using it to find the cracks in your saml configs faster than you can audit them.

To keep these agents in check, you need to merge identity governance with proactive threat hunting. You can't just set a policy and walk away. You gotta use threat feeds to update your risk scores in real-time.

  1. Monitor for leaked secrets: Use intel to scan github or pastebin for any accidentally committed api keys or client secrets.
  2. Automated Lifecycle Management: Tools like AuthFyre (which helps teams manage the lifecycle of ai identities safely) can automatically rotate credentials or kill sessions if threat intel flags a specific ttp as active in your industry.
  3. Cross-Platform Correlation: If your tactical intel shows a spike in attacks against okta oidc flows, you should immediately tighten the conditional access policies for all your autonomous agents.

Honestly, the "set it and forget it" era of service accounts is dead. If you aren't treating your ai agents with the same (or more) scrutiny as your ceo's login, you're leaving the front door unlocked.

Next, we'll wrap things up by looking at how to build a threat intel strategy that actually sticks.

Implementing a program in your enterprise

So you've got all this data—now how do you actually make it work without your team burning out? Building a program isn't just about buying a fancy platform; it's about people and how they talk to each other. Honestly, if your analysts are drowning in raw feeds, you’re just paying for noise.

You don't need a massive army, but you do need specific roles to keep the gears turning.

  • The Intel Analyst: They don't just look at logs; they hunt for patterns. They're the ones who see a spike in failed logins and realize it's a specific ttp targeting your industry.
  • The Security Engineer: This person is vital for tool integration. They make sure the threat feeds actually talk to your firewalls and identity providers so the data is useful.
  • The CISO/Stakeholder: They set the requirements. Without them, the team doesn't know which business risks to prioritize, like if we should care more about scim leaks or ransomware.
  • Integration with xdr/soar: Your intel should talk directly to your tools. If a feed flags a malicious ip, your soar should block it in azure entra id before you even finish your morning bagel.
  • Success Metrics: Stop counting how many alerts you get. Measure how much you've reduced your Mean Time to Respond (MTTR). As mentioned earlier in the ibm report, faster detection saves millions.
  • Regular Review Cycles: Threat landscapes shift. You need a scheduled time to look at your sources and dump the ones that aren't providing value anymore.

Diagram 4

The biggest trap is "data hoarding." More feeds doesn't mean more security. I've seen teams add ten different osint feeds only to realize they're all reporting the same three-day-old malware.

  • Actionable vs. Fluff: If a report doesn't tell you to change a firewall rule or audit a scim integration, it’s just trivia.
  • The "Set it and Forget it" Myth: Attackers change faster than your yearly budget. You gotta keep refining your requirements, as previously discussed in the ec-council lifecycle.
  • Industry Specifics: A retail company shouldn't care about the same threats as a nuclear plant. Keep your intel relevant to your actual attack surface.

Implementing this stuff is a journey, not a destination. But if you focus on context over volume, you'll actually start winning the game. Good luck out there.

Nikita shekhawat
Nikita shekhawat

Marketing Analyst

 

Data analyst who identifies the high-opportunity keywords and content gaps that fuel GrackerAI's portal strategy. Transforms search data into actionable insights that drive 10x lead generation growth.

Related Articles

product-led seo

Product-Led SEO: What It Is and How It Works (+Examples)

Discover how product-led SEO and programmatic seo transform your growth. Learn to use product data for scalable search visibility with real examples.

By Vijay Shekhawat February 3, 2026 9 min read
common.read_full_article
seo referral

What is a SEO referral?

Learn what a SEO referral is and how it impacts your marketing strategy. Explore the link between referral traffic, programmatic seo, and product-led growth.

By Ankit Agarwal February 2, 2026 5 min read
common.read_full_article
marketing strategy

Is SEO being phased out?

Explore if seo is being phased out or just evolving. Learn why programmatic seo and product-led growth are the new standards for digital marketers.

By Nikita shekhawat January 30, 2026 7 min read
common.read_full_article
programmatic SEO

How to do programmatic SEO and technical SEO without ...

Learn how to scale programmatic SEO and technical SEO for cybersecurity marketing without a developer team using modern automation and data strategies.

By Pratham Panchariya January 29, 2026 8 min read
common.read_full_article