How it works
Define the voice once. Every piece inherits it.
Guidance stops living in someone's head and starts living in the system.
1
Draft
Write the profile yourself, or have AI draft it from your onboarding details.
2
Shape
Set tone, personality, value proposition, positioning and key messages.
3
Constrain
Add the explicit always and never rules that govern your category.
4
Generate
Every article writes inside the profile automatically.
5
Override
Deviate per run when one specific piece needs to.
One profile in. Every article, in your voice, without re-briefing anyone.
The hard part we solved
Most tools treat brand voice as a tone slider, which is why their output still reads generic. Voice in B2B security is not "friendly versus formal." It is a position. It is the three claims you make in every piece, the competitor framing you use, the words your CISO buyers respect and the ones that get you dismissed, and the specific things legal has told you never to say. So the profile is structured rather than a free text box: tone and personality, yes, but also value proposition, positioning, key messages, and two explicit rule lists. Structure is what lets the generator apply the profile consistently instead of gesturing at it.
The never list is treated differently from everything else, and deliberately so. Style guidance is a strong preference the model balances against readability. A never rule is a hard constraint checked against the output before it reaches you. That distinction matters more in security than almost any other category, because the difference between "reduces risk" and "eliminates risk" is the difference between marketing copy and a claim you have to defend. Getting that wrong at scale is exactly the fear that keeps teams from automating content at all, so we removed it as a fear rather than asking you to trust the model.
