How the competitive view is built
Turning a pile of answers into a live scoreboard
Every answer in your category mentions a set of brands, in some order, with some emphasis. Read enough of them, the right way, and a clear competitive picture appears. Here is how a stream of replies becomes a scoreboard you can act on.
1
Capture
Collect answers across engines and prompts in your category.
2
Identify
Find every brand named: you, rivals, and ones you never flagged.
3
Score
Measure each brand's share and prominence per prompt.
4
Benchmark
Rank you head-to-head against each competitor.
5
Surface
Flag the gaps to target and the new rivals to watch.
Scattered answers in. A live, ranked picture of your whole category out.
The hard part we solved
Tracking competitors sounds simple until you realize the list is not fixed. The same recognition that finds your brand in an answer has to find every other brand too, including ones you never entered. We spot product and company names in ordinary text, tie their variants together, and tell a genuine competitor apart from a word that only looks like one.
Then, for each prompt, we measure not just who is named but how prominently and how often across repeated runs and every engine. Because the answers vary from run to run, a single reply is not a verdict. Sampling and smoothing are what turn a noisy set of mentions into a share of voice you can trust and act on.