Monthly Recurring Revenue (MRR)

What is Monthly Recurring Revenue (MRR)?

MRR is calculated by multiplying the average monthly revenue per customer by the total number of active customers. It provides SaaS companies with a clear picture of their revenue stream and helps in predicting future revenue. By monitoring MRR, companies can determine the effectiveness of their subscription models, track growth trends, and make informed decisions about pricing strategies and customer retention efforts.

Monthly Recurring Revenue (MRR) is a key metric used in the Software as a Service (SaaS) industry to measure the predictable monthly revenue generated from subscription-based customers.

Examples

A SaaS company that charges $50 per month and has 1000 active customers would have an MRR of $50,000.

Increasing MRR through upselling or acquiring new customers can lead to sustainable growth for a SaaS business.

Additional Information

MRR is a key metric for investors and stakeholders to assess the financial health and growth potential of a SaaS company.

Monitoring MRR alongside other metrics like customer churn rate can provide valuable insights into the overall performance of a SaaS business.