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What is Horizontal Market?
A horizontal market in the SaaS industry refers to a market that serves a wide range of industries or businesses, rather than focusing on a specific niche or vertical. These solutions are designed to be flexible and adaptable to meet the needs of various types of customers.
Horizontal market SaaS products are typically general-purpose software applications that can be utilized by businesses across different sectors. They offer a broad set of features and functionalities that cater to the common needs of organizations, such as customer relationship management, project management, or accounting. These solutions are not tailored to a specific industry or use case, making them versatile and suitable for a wide range of customers. Horizontal market SaaS companies often target small to medium-sized businesses looking for affordable and scalable software solutions that can be easily integrated into their existing workflows.
Examples
- An example of a horizontal market SaaS product is Slack, a collaboration tool that is used by companies in various industries for communication and project management.
- Another example is Dropbox, a cloud storage platform that caters to businesses of all sizes and sectors for file sharing and collaboration.
Additional Information
- Horizontal market SaaS companies may face more competition due to the broad nature of their target market, but they also have the opportunity to reach a larger customer base.
- These solutions are often preferred by businesses that require flexible and customizable software that can adapt to their changing needs.