# Personas

A persona represents the type of buyer who would ask one of your monitored prompts. GrackerAI uses personas to filter analytics by audience segment and to ground content generation in real buyer context.

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## Where to Find It

Go to **Configuration → Brand Settings → Personas tab**.

![Target Personas](/docs/images/brand_settings_persona.png)

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## Why Personas Matter

The same product is researched differently by a CISO vs a SOC analyst, or by a CFO vs a product manager. When you assign a persona to a monitor group, you can filter visibility data by buyer role, generate content pitched at the right person, and identify which buyer types you're winning or losing in AI responses.

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## Creating a Persona

**Manually:**
1. Go to **Configuration → Brand Settings → Personas tab**
2. Click **+ Add Persona**
3. Fill in the fields and click **Save**

**With Gracker Agent:**
1. Click **Fill with Gracker Agent**
2. GrackerAI analyses your brand context and suggests candidate personas
3. Review each one, edit or discard as needed, and save the ones you want to keep

Nothing is saved until you explicitly confirm each generated persona.

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## Persona Fields

| Field | What It Does |
|---|---|
| **Job Titles** | The roles this persona holds, e.g. "Head of Security", "VP Engineering" |
| **Age Range** | Approximate age bracket, helps calibrate language and references |
| **Description** | Who this person is, what they care about, and how they make decisions |
| **Pain Points** | The frustrations or challenges this persona is trying to solve |
| **Goals** | What success looks like for this persona |

**Tip:** Be specific. "Director of Product at a 200-person B2B SaaS startup who owns the renewal conversation" generates better content and prompts than "product manager."

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## Assigning Personas to Monitor Groups

Once created, personas are available in the monitor group setup. Assign the persona who would realistically type the prompts in that group. See [Monitor Groups](/docs/using-gracker/working-with-monitors/monitors) for details.

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## Archiving a Persona

Archive personas for roles that are no longer relevant to your targeting.

**To archive:** Click the archive icon on the persona row.

**To restore:** Switch filter to **Archived** and click **Restore**.

Archived personas are removed from active monitor group selection but their historical data is retained.

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## Next Steps

- [Set up monitor groups](/docs/using-gracker/working-with-monitors/monitors): assign personas to monitors to segment visibility data
- [Run Prompt Mining](/docs/using-gracker/working-with-prompts/prompt-mining): generate prompts tailored to each persona's language

- [Generate content](/docs/using-gracker/content/articles): use personas to pitch generated articles at the right buyer