# Multi-Product Setup

Multi-Product mode tracks several products that belong to **one parent company** - each scored as its own product, even when they share a website.

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## When to use it

Choose Multi-Product when one company sells multiple products you want to track separately - for example a security vendor with SSO, MFA, and passwordless lines that all live under one domain. If your brands are separate businesses, use [Multi-Brand](/docs/setup/multi-brand) instead.

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## How Product mode changes scoring

This is the part that makes Product mode different. When deciding whether a product was mentioned in an AI answer, the judge:

- **Credits a mention only for a distinctive name** - the product ("Okta Verify") or its parent company ("Okta"), alone or together ("Okta MFA").
- **A company name counts on its own** - a bare vendor name like "Okta" is credited to that vendor, even without the specific product name.
- **Ignores generic category words** - "SSO", "MFA", "2FA", "passwordless", "authentication" count for **no one**, even when a word exactly matches a product's name. They describe the category, not a vendor.

This is why naming matters: give every product and competitor a **distinctive product name** and a **parent company**. Generic names get lost, because a bare category word is never counted as a win.

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## Setting up products

1. **Create the workspace in Multi-Product mode** (see [Workspace Modes](/docs/setup/workspace-modes)), then set your **parent company** in each product's **Brand Details**.
2. **Add each product** with its distinctive product name and its domain - products may share the same domain.
3. **Add competitors as products.** For each rival, set the competing product name *and* its parent company. See [Competitor as Product](/docs/setup/competitor-as-product).
4. **Set up prompts and monitors** per product, then run them.
5. **Review results** - mentions are credited at the product level, and unknown vendors surface in [Discovered Entities](/docs/advanced/discovered-entities).

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## Reading the results

- **Product-level Share of Voice** - each product is scored on its own distinctive product and company names.
- **Generic category words are ignored** - a bare "SSO" or "MFA" isn't counted for any vendor.
- **Discovered Entities** lists genuinely new vendors the model named that aren't in your competitor list yet - your known parent companies never appear there.

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## Limits & gotchas

- **Distinctive names are essential.** A product named only after a category word will rarely register a mention.
- Products **sharing a domain is expected** here - Gracker doesn't treat that as a duplicate.
- Set every competitor's **parent company** - it's what lets the judge separate a product mention from a company one.

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## Next Steps

- [Workspace Modes](/docs/setup/workspace-modes): brand vs product
- [Competitor as Product](/docs/setup/competitor-as-product): set competitors up correctly

- [Discovered Entities](/docs/advanced/discovered-entities): catch new vendors
- [Multi-Brand Setup](/docs/setup/multi-brand)