# Competitor as Product

In a Multi-Product workspace, each competitor is a specific **competing product** with its own parent company - not just a company name. Setting the company right is what keeps your scores accurate.

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## Why the company field matters

When many vendors sell products in the same category, "MFA" or "SSO" on its own tells the model nothing about *who*. Giving each competitor product its parent company lets Gracker:

- credit a mention when either the product name ("Auth0") **or** the parent company ("Okta") appears,
- keep bare generic category words ("SSO", "MFA") from counting as a win for any vendor,
- keep known companies out of [Discovered Entities](/docs/advanced/discovered-entities), so that list only surfaces genuinely new vendors.

Without the company set, a competitor whose product name is close to a category word can be under-counted - or a company mention can be misread.

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## Setting up a competitor product

1. **Open Competitors** for the product in scope.
2. **Add the competing product** - use its real, distinctive **product name** (not the category).
3. **Set the parent company** - the vendor that makes it.
4. **Add the domain** and any **aliases** the product is known by.
5. **Save** - future analysis credits mentions of that product or its company correctly, and past runs read consistently.

Aliases help most when a product goes by a short name or an older brand - add every name buyers and AI answers actually use.

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## Limits & gotchas

- This applies to **Multi-Product** workspaces. In [Multi-Brand](/docs/setup/multi-brand), competitors are companies/brands and there's no separate product-vs-company distinction.
- A **generic product name** (a bare category word) will register few mentions - lean on a distinctive name plus aliases.
- Spotted a vendor you don't track yet? Promote it from [Discovered Entities](/docs/advanced/discovered-entities) so it's scored going forward.

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## Next Steps

- [Multi-Product Setup](/docs/setup/multi-product)
- [Competitors](/docs/setup/competitors): the full competitor guide

- [Discovered Entities](/docs/advanced/discovered-entities): promote new vendors
- [Workspace Modes](/docs/setup/workspace-modes)