# Glossary of Terms

Definitions for every term used across GrackerAI.

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## AEO (Answer Engine Optimization)
Optimizing content to be cited directly in AI-generated answers across ChatGPT, Perplexity, Gemini, Copilot, and similar surfaces. The goal is citation and brand mention, not click-through rate.

## AI Overview
Google's in-search AI-generated summary that appears above traditional blue links. Surfaces in roughly 16% of all searches. higher for informational and comparison queries.

## Brand Specific Prompt
A prompt naming your own brand directly. Example: "Acme Auth pricing."

## Citation
A web page that an AI surface pulled from when generating its response. High citation count means AI engines trust that page as an authority source.

## Citation Rate
The percentage of your tracked prompts that returned at least one citation pointing to your domain.

## Co-mention
When your brand and a competitor are both mentioned within the same AI response. Tracked in the Mentions tab of Analytics.

## Competitor Comparison Prompt
A prompt naming one or more competitors. Example: "Splunk vs Sentinel."

## E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework for content. AI surfaces apply similar weighting. factual accuracy, source credibility, and citation signals influence what gets included in generated responses.

## Funnel Stage
A tag on each prompt indicating where a buyer is in their journey: Awareness (learning about a problem), Consideration (evaluating options), or Decision (ready to buy).

## GEO (Generative Engine Optimization)
Optimizing for citation in generative AI search surfaces (ChatGPT, Perplexity, Gemini, and others). Closely related to AEO. the terminology overlaps in practice.

## Group (Monitor Group)
A container that organises prompts by theme (competitor, vertical, use case) and defines monitoring settings (surface selection, frequency). Previously called "Monitor" in earlier versions of GrackerAI.

## Head-to-Head
A comparative metric showing how often your brand is mentioned vs a specific competitor across the same set of prompts. Shown in the Mentions tab of Analytics.

## Informational Intent
A prompt where the buyer is learning, not yet shopping. Example: "How does SAML SSO work?"

## Mention
An instance of your brand name appearing in an AI response. Different from a Citation. a mention is about who is *named*, a citation is about who is *sourced*.

## Monitor Group
A configured set of prompts that runs on a schedule against selected AI surfaces. See [Monitor Groups](/docs/using-gracker/working-with-monitors/monitors).

## Organic Prompt
A prompt that doesn't name any specific brand. Covers category and educational queries. Example: "Best vulnerability scanner for cloud workloads."

## Position Battle
A ranking of how often your brand appears in position 1, 2, 3, etc. within AI responses. measuring authority beyond just presence.

## Presence Rate
The percentage of your tracked prompts where your brand was mentioned at least once. The most fundamental visibility metric.

## Prominence
A metric that accounts for not just *whether* your brand was mentioned, but *how prominently*. first mention vs buried in a list of five.

## Prompt
A real question your buyers might ask an AI surface. The fundamental unit of measurement in GrackerAI.

## Response
What an AI surface answered when given one of your prompts. Captured in full. text, brands mentioned, sentiment, and cited URLs.

## Sentiment
The tone AI uses when describing your brand. scored from -100 (very negative) to +100 (very positive). 0 is neutral.

## Share of Voice
The percentage of total brand mentions across all tracked prompts held by one brand. A brand appearing in 60 of 100 responses holds 60% share of voice.

## Top Domain Share
The percentage of total citations held by the single most-cited domain in a category. High top domain share indicates concentrated authority. one source dominates AI citations.

## Type (Source Type)
Classification of a cited URL: Website, Corporate, Media, or Forum.

## Unique Domains
The number of distinct websites cited by AI surfaces across your tracked responses. A measure of citation breadth.

## Visibility Score
The primary metric measuring how often your brand appears across tracked AI responses. Expressed as a percentage (0–100%). See [Visibility Score](/docs/using-gracker/understanding-your-scores/visibility-score) for how the four signals combine.