Back to DMG
What is Social Content?
Content created and shared on social media platforms to engage, inform, or entertain an audience.
Description
Social content refers to any form of content—text, images, videos, infographics, or a blend of these—designed specifically for sharing and interacting on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. The primary aim of social content is to build a connection with the audience, encourage engagement, and often drive traffic back to a website or other online assets. In digital marketing, social content is pivotal for brand recognition, audience engagement, and even lead generation. It can range from casual, behind-the-scenes posts to polished, branded campaigns. Effective social content often leverages current trends, user-generated content, and interactive elements to keep the audience engaged and foster a sense of community.
Examples
- Coca-Cola's 'Share a Coke' campaign: Coca-Cola personalized bottles with common names and encouraged customers to share photos of their personalized bottles on social media. This campaign generated massive user engagement and brand visibility.
- National Geographic on Instagram: National Geographic shares stunning, high-quality photographs and compelling stories behind them. Their posts consistently attract high engagement due to the visual appeal and storytelling aspect.
Additional Information
- Social content should be tailored to the platform it's shared on to maximize engagement.
- Interactive elements like polls, quizzes, and user-generated content can significantly boost engagement rates.