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What is Core Web Vitals?
Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience.
Description
Core Web Vitals are metrics that Google uses to evaluate a website’s user experience. These metrics focus on aspects such as loading performance, interactivity, and visual stability. Essentially, they measure how quickly a page loads, how soon it becomes interactive, and how stable the content is as it loads. For digital marketers, these metrics are crucial because they directly impact a site's search ranking and user engagement. Improving Core Web Vitals can lead to better user retention, higher conversion rates, and improved SEO performance. They include three main measures: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). By optimizing these elements, marketers can ensure that visitors have a smoother, more enjoyable experience on their websites, which can ultimately drive more business success.
Examples
- An e-commerce website improved its Largest Contentful Paint (LCP) by optimizing image sizes, which led to faster loading times and a 20% increase in sales during a major shopping season.
- A news website reduced its First Input Delay (FID) by simplifying its JavaScript, resulting in quicker page interactions and a 15% decrease in bounce rates.
Additional Information
- Improving Core Web Vitals is essential for better search engine rankings.
- Tools like Google PageSpeed Insights can help identify areas for improvement in Core Web Vitals.