Generative Engine Optimization: How to Dominate AI Search" (Chen et al., 2025)
What it covers
Comprehensive comparative analysis of AI Search vs. traditional search across multiple verticals, languages, and query paraphrases. Reveals systematic bias towards Earned media (third-party sources) over brand-owned content. Quantifies critical differences in how AI systems source information - domain diversity, freshness, cross-language stability, and sensitivity to phrasing. Provides strategic GEO framework with actionable guidance.
Why essential
Demonstrates the fundamental difference between SEO and GEO - the overwhelming preference for earned media. Critical for B2B companies to understand they need third-party citations, not just owned content.