Research
Data and Research Reports
Stay ahead of the curve with our curated collection of foundational and latest research in Generative Engine Optimization and AI Search.
Research Reports
Academic papers, benchmark studies, and data-driven playbooks on GEO, AI search, and B2B visibility.
AI Search Visibility in Enterprise SIEM (2026 Benchmark)
Four AI engines, four markets, 160,000 responses on enterprise security information and event management: which vendors get named, in what order, which sources get cited, and how little evidence the engines share.
AI Search Visibility in Enterprise Passwordless Authentication (2026 Benchmark)
Four AI engines, four markets, 160,000 responses on enterprise passwordless authentication: which vendors get named first, which sources get cited, and how little of that evidence the engines share.
AI Search Visibility in Enterprise Access Management (2026 Benchmark)
Four AI engines, four markets, 160,000 responses on enterprise access management and single sign-on: which vendors get named, in what order, which sources get cited, and how little evidence the engines share.
AI Search Visibility in Enterprise Third-Party Risk Management (2026 Benchmark)
Six AI engines, five markets, 300,000 responses on third-party risk management: which vendors get named, which get named first, which sources get cited, and how much of that evidence is the vendors' own sites.
AI Search Visibility in Enterprise Password Management (2026 Benchmark)
Six AI engines, four markets, 240,000 responses on enterprise password managers: Bitwarden is mentioned most, 1Password is named first, Keeper is neither, and 59% of everything the engines cite sits on a vendor's own site.
AI Search Visibility in Enterprise Compliance Automation (2026 Benchmark)
Six AI engines, four markets, 240,000 responses on compliance automation and GRC: which vendors get named, which sources get cited, and how much of that evidence is the vendors' own sites.
AI Search Visibility in Enterprise Bot Management (2026 Benchmark)
Multi-engine benchmark of 240,000 AI engine responses across six engines and four markets. Vendor share of voice, first-mention order, cited-source overlap and source type in enterprise bot management.
AI Search Visibility in Enterprise Attack Surface Management (2026 Benchmark)
Multi-engine benchmark of 240,000 AI engine responses across six engines and four markets. Vendor share of voice, first-mention order, cited-source overlap and source types in enterprise ASM.
The State of Generative Engine Optimization: 2026 Data Sheet
The definitive GEO reference guide: 100+ statistics across market sizing, platform adoption, citation analysis, ROI metrics, and 2026-2030 projections.
How to Get Cited by AI: What 10,000 Citations Reveal About Winning in the New Search Landscape
Original research analyzing 10,000 citations across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Platform-specific strategies, citation stability data, and a 90-day action plan for B2B SaaS.
Generative Engine Optimization: The Technical Playbook for the Citation Economy
Technical deep-dive into GEO, RAG architecture, entity authority, platform-specific citation strategies, the zero-click economy, and a five-element framework for AI visibility.
AI Search 2025–2030: How GEO Wins the $379B Shift
Comprehensive market analysis of the $379B AI search opportunity. Platform market share, RAG technology deep dive, multimodal trends, and the GEO playbook.
Winning the AI Shortlist: GEO's 70% Product Content Advantage
768,000-citation study reveals product content dominates AI sourcing at 46–70% of citations (up to 70% in B2B), while blogs get 3–6% and PR under 2%.
GEO 2026: Winning Zero-Click AI Search With 4.4× Conversions
Data-driven report on the shift from blue links to AI synthesis. Zero-click search data, platform analysis, and implementation playbook for B2B marketers.
The Buyer Has Already Moved: How B2B Procurement Now Starts in a Chat Window
Four landmark studies prove the shift: 50% start buying in AI chatbots, 94% use LLMs during procurement, 95% of winners are on the Day One shortlist.
Building Citation-Worthy Content: Making Your Brand a Data Source for LLMs
Data-driven framework for creating content that AI systems cite. Citation source hierarchy, the five attributes of citable content, and a 90-day plan.
The $300 Billion Shakeout: How AI Is Restructuring the Search Economy
Financial analysis of the search economy restructuring: Google's eroding moat, Amazon's retail media surge, and AI Overviews economics.
GEO Playbook for Cybersecurity: Content Structures That Win AI Citations
Actionable templates, formatting patterns, and optimization techniques that increase AI citation rates by up to 40% for cybersecurity content.
The ROI of Generative Engine Optimization: Cybersecurity Case Study Compendium
Real-world ROI data from cybersecurity companies investing in GEO. Case studies, cost comparisons, and pipeline attribution models proving the business case.
The Zero-Click Impact on Cybersecurity Pipeline: Quantifying Invisible Demand
How zero-click search and AI-generated answers are reshaping cybersecurity demand generation. Data-backed analysis of the pipeline impact and measurement gaps.
Programmatic SEO Portals for Cybersecurity: Performance Benchmarks & Best Practices
Data-driven performance benchmarks from 50+ cybersecurity pSEO portals covering traffic, conversion rates, and AI citation impact.
From Google Rankings to AI Citations: The Cybersecurity Marketer's Transition Guide
A data-backed guide for cybersecurity marketers transitioning from traditional SEO to AI search optimization. Learn the new citation signals and measurement frameworks.
Google AI Overviews in Cybersecurity: Keyword Exposure & Traffic Impact Analysis
Data-driven analysis of how Google AI Overviews are reshaping cybersecurity search traffic. Research on keyword trigger rates and CTR impact.
How B2B Cybersecurity Buyers Use AI Assistants: Prompt Patterns & Purchase Behavior
Research into how CISOs and security buyers use ChatGPT, Perplexity, and other AI assistants during the purchase journey to build vendor shortlists.
AI Visibility vs. Competitor Share of Voice: Cybersecurity Category Map
A comprehensive mapping of AI citation share of voice across 12 cybersecurity categories. See which vendors dominate AI recommendations.
AI Citation Source Analysis: What Gets Cited in Cybersecurity Recommendations
Data-driven analysis of which sources AI platforms cite when recommending cybersecurity solutions across ChatGPT, Perplexity, and more.
The State of AI Search Visibility in Cybersecurity, 2026 Benchmark Report
How 100 cybersecurity vendors perform across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The first cybersecurity-specific AI visibility benchmark.
Retrieval-Augmented Generation for Large Language Models: A Survey (Gao et al., 2023)
Comprehensive technical survey of RAG systems, the core technology powering AI search. Explains retrieval and generation techniques.
E-GEO: A Testbed for Generative Engine Optimization in E-Commerce
Research on GEO applications in e-commerce contexts, examining how product descriptions can be optimized for LLM visibility.
Generative Engine Optimization: How to Dominate AI Search" (Chen et al., 2025)
Comprehensive comparative analysis of AI Search vs. traditional search across multiple verticals, languages, and query paraphrases.
GEO: Generative Engine Optimization (Aggarwal et al., ACM SIGKDD 2024)
The seminal academic paper that established GEO as a formal field. Introduces GEO-bench benchmark and 40% visibility improvements.
