Top Cybersecurity Keywords: Boost Traffic & Conversion (2025 Edition)
Optimize your cybersecurity content strategy with high-impact keywords across niches like Cloud Security, IAM, and Pen Testing.
Introduction
In today's world, staying safe online is more important than ever. Cyberattacks are getting smarter and more common, threatening everything from personal information to entire businesses. That's why if you're in the cybersecurity business, it's not enough to have the best security solutions - people need to be able to find you when they're searching for help.
In the tough world of cybersecurity marketing, getting your message out there takes more than just good content. It needs a smart SEO strategy. The key to a good SEO strategy is knowing and using the right cybersecurity keywords.
Using the right words in your website and marketing materials is like putting up a giant sign that says, "We can help you with your security problems!" It helps people who are worried about things like ransomware, phishing scams, and data breaches find you when they search online.
This guide will help you understand information security keywords and how to use them to reach the right people. We'll show you how to use SEO for cybersecurity to make sure your website shows up when potential customers are looking for solutions. By understanding and using the right cyber security keywords, you can make sure your business is visible, trusted, and ready to help people stay safe online.
Why Cybersecurity Keywords Matter
Cybersecurity marketers need to balance technical accuracy and search intent to attract IT professionals, executives, and compliance officers. Using the right keywords—like “cybersecurity keywords,” “network security keywords,” or “SEO for cybersecurity”—helps you:
- Rank higher for niche solutions (e.g., “cloud security solutions”).
- Capture leads searching for specific services (e.g., “penetration testing near me”).
- Build authority in emerging areas like Zero Trust or AI-driven threat detection.
Below, we break down high-volume cybersecurity keywords that are essential across the board. We've also extracted top keywords specific to each niche, including details on search volumes, competition, bid prices, and strategic recommendations.
Essential Cybersecurity Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| Cybersecurity | 823,000 | High | 16$ |
| Cyber Security | 110,000 | High | 16$ |
| Information Security | 8,100 | Medium | 15$ |
| Network Security | 8,100 | Medium | 14$ |
| IT Security | 3,600 | Medium | 15$ |
| Computer Security | 5,400 | Medium | 11$ |
| Internet Security | 5,400 | Medium | 13$ |
| Data Security | 3,600 | Medium | 32$ |
| Cyber Threats | 14,800 | Medium | 25$ |
| Cyber Security Threats | 14,800 | Medium | 30$ |
| Cybersecurity Awareness Month | 14,800 | Medium | 72$ |
| Cyber Security Awareness | 9,900 | Medium | 22$ |
| Cybersecurity Consulting | 9,900 | Medium | 26$ |
| Cyber Security Services | 8,100 | Medium | 44$ |
| What is Cyber Security | 9,900 | Medium | 10$ |
| Cyber Security Companies | 6,600 | Medium | 33$ |
| Cyber Security Near Me | 6,600 | Medium | 32$ |
| Cyber Security Expert | 5,400 | Medium | 26$ |
| Cyber Security Attacks | 5,400 | Medium | 43$ |
| Cyber Security News | 4,400 | Medium | 10.5$ |
Cloud Security Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| Cloud Security Solutions | 1,000 | Medium | $210 |
| Cloud Data Security | 2,900 | Medium | $195 |
| Cloud Computing Security | 6,600 | Medium | $160 |
| Cloud Network Security | 6,600 | Medium | $160 |
| Cloud Security Services | 2,400 | Medium | $85 |
| Cloud Security AWS | 2,400 | Medium | $25 |
| Cloud Cyber Security | 1,900 | Medium | $154 |
| Cloud Web Security | 1,600 | Medium | $23 |
| Cloud Server Security | 1,600 | Medium | $220 |
| Best Cloud Security | 720 | Medium | $54 |
| Wiz Cloud Security | 2,400 | Medium | $55 |
| Orca Cloud Security | 320 | Medium | $75 |
| Cloud Security Companies | 720 | Medium | $81 |
| Network and Cloud Security | 2,400 | Medium | $215 |
| ISO 27017 Cloud Security | 540 | Medium | N/A |
| Secure Cloud Storage | 8,700 | Low | $18 |
| Cloud Security Architecture | 800 | Medium | $36 |
| Cloud Security Best Practices | 970 | Low | $45 |
| Cloud Security Posture Management (CSPM) | 690 | Low | $265 |
| Serverless Security | 120 | Low | $50 |
| Container Security | 7,800 | Low | $71 |
| Cloud Workload Protection | 980 | Low | $160 |
Content Tip: Pair keywords like “cloud security solutions” with bottom-of-funnel
terms like “best cloud security providers.”
Endpoint Security Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| Endpoint Security Solutions | 2,900 | Medium | $375 |
| EDR Cyber Security | 3,600 | Medium | $133 |
| AntiVirus Software | 134,000 | High | $21 |
| Mobile Device Security | 1,200 | Low | $105 |
| Endpoint Protection Platform (EPP) | 230 | Low | $260 |
| Threat Hunting | 11,200 | Low | $36 |
| XDR Cyber Security | 1,260 | Low | $105 |
| Best Endpoint Security | 270 | Medium | $375 |
| Endpoint Detection and Response | 75,400 | Medium | $17 |
| Endpoint Security Management | 760 | Low | $27 |
| Advanced Endpoint Protection | 690 | Low | $125 |
| Managed Endpoint Security | 8,500 | Low | $110 |
| Small Business Endpoint Security | 170 | Low | $110 |
| Remote Endpoint Security | N/A | Low | N/A |
| EDR vs Antivirus | 820 | Low | $22 |
| EDR Solutions | 970 | Medium | $116 |
| Next-Generation Antivirus | 1,315 | Low | $19 |
| What is EDR | 7,690 | Low | $22 |
| Behavioral Analysis Security | 150 | Low | N/A |
| Automated Threat Response | 210 | Low | $20 |
| Ransomware Protection | 11,000 | Low | $51 |
| Zero Trust Endpoint Security | 100 | Medium | $48 |
Content Tip: Use long-tail phrases like “EDR for remote workforce” to
target specific pain points.
Identity & Access Management (IAM) Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| Identity Access Management (IAM) | 900 | Low | $31 |
| Access Control | 98,000 | Low | $21 |
| Multi-Factor Authentication (MFA) | 11,000 | Medium | $13 |
| Privileged Access Management (PAM) | 12,000 | Medium | $98 |
| Identity Governance | 1,400 | Medium | $28 |
| Single Sign-On (SSO) | 1,370 | Medium | $12 |
| Access Management Solutions | 1,250 | Low | $18 |
| IAM Security | 11,000 | Low | $21 |
| What is IAM | 9,880 | Low | $12 |
| IAM Best Practices | 1,230 | Low | $20 |
| IAM Implementation | 170 | Low | $25 |
| Cloud IAM | 870 | Low | $27 |
| IAM Tools | 7,500 | Medium | $30 |
| Zero Trust Access | 850 | Low | $32 |
| Biometric Authentication | 8,700 | Low | $14 |
| Context-Aware Authentication | 1,600 | Low | $18 |
| Role-Based Access Control (RBAC) | 1,300 | Low | $18 |
| Least Privilege Access | 1,200 | Low | $11 |
| Adaptive Authentication | 1,050 | Low | $14 |
| Identity Threat Detection and Response (ITDR) | 170 | Medium | $543 |
Content Tip: Combine “IAM” with compliance terms like “GDPR access control”
for regulated industries.
Penetration Testing Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| Penetration Testing Services | 9,000 | Low | $91 |
| Vulnerability Assessment | 11,000 | Low | $43 |
| Network Penetration Testing | 1,700 | Low | $63 |
| Web Application Penetration Testing | 15,000 | Low | $54 |
| Security Audit | 14,000 | Low | $32 |
| Red Teaming | 93,200 | Low | $21 |
| Purple Teaming | 10,100 | Low | $35 |
| Penetration Testing Tools | 9,450 | Low | $39 |
| External Penetration Testing | 980 | Low | $77 |
| Internal Penetration Testing | 930 | Low | $42 |
| Wireless Penetration Testing | 850 | Low | $25 |
| API Penetration Testing | 1,290 | Low | $60 |
| Mobile App Penetration Testing | 1,700 | Low | $55 |
| Cloud Penetration Testing | 870 | Low | $33 |
| Vulnerability Scanning | 8,900 | Medium | $82 |
| Security Testing | 6,790 | Low | $15 |
| Ethical Hacking | 13,000 | Low | $11 |
| CREST Certification | 1,300 | Low | $13 |
| OWASP Top 10 | 85,000 | Low | $28 |
| Penetration Testing Report | 900 | Low | $32 |
Content Tip: Target localized searches like “penetration testing companies
near me.”
SEO & Marketing-Specific Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| SEO for cybersecurity | 13,000 | Low | N/A |
| Cybersecurity SEO | 98,000 | Low | $28 |
| Cybersecurity keywords list | 1,200 | Low | $9 |
| Keywords for cyber security | 160 | High | N/A |
| Cybersecurity content tips | N/A | N/A | N/A |
Evolving Cyber Threat Keywords
| Keyword | Monthly Search Volume | Competition | Bid |
|---|---|---|---|
| Deepfake detection | 8,900 | Low | N/A |
| Ransomware-as-a-Service (RaaS) | 100 | Low | $32 |
| Cloud Container Security | 110 | Low | $110 |
| IoT Security Vulnerabilities | 90 | Low | $12 |
| Supply Chain Attacks | 11,000 | Low | $20 |
| Zero-Day Exploit Prevention | 100 | Low | N/A |
| Quantum Computing Cybersecurity | 1,000 | Low | $15 |
| Disinformation Campaigns Defense | 10 | N/A | N/A |
| Business Email Compromise (BEC) Prevention | 10 | N/A | N/A |
| Mobile Malware Detection | 100 | Medium | N/A |
| Insider Threat Detection | 1,050 | Low | $40 |
| Distributed Denial-of-Service (DDoS) Mitigation | 50 | Low | N/A |
| Remote Work Security Solutions | 90 | Low | N/A |
| Data Breach Incident Response | 100 | Low | $70 |
| Security Automation and Orchestration | 100 | Low | $49 |
| 5G Network Security | 1,100 | Low | $75 |
| Cryptojacking Protection | 100 | Low | N/A |
| AI for information operations | 10 | N/A | N/A |
LSI Keywords for Common Cybersecurity Keywords
| Primary Keyword | LSI Keyword Examples | Purpose/Benefit |
|---|---|---|
| Cybersecurity | cyber security, IT security, information security, computer security, network security, data security, cloud security, endpoint security | Provide different angles to attract readers using different, but very relevant keywords. |
| Network Security | firewall, intrusion detection, VPN, network segmentation, access control, wireless security, network architecture, network monitoring | Helps to target content towards specific events and best practices for managing networks. |
| Data Protection | data privacy, data breach, data loss prevention, data encryption, GDPR, CCPA, HIPAA, data governance, data security, compliance | Covers various aspects of protecting data. |
| Cloud Security | AWS security, Azure security, cloud compliance, data encryption, cloud workload protection, cloud security posture management (CSPM) | Provide specific examples of the types of cloud technologies and environments that need to be secured, helping to attract a more technical audience. |
| Endpoint Security | antivirus, EDR, endpoint detection and response, device encryption, mobile security, threat hunting, zero trust security, device management | Adds detail to the topic, covering common vulnerabilities and related solutions in securing all devices. |
| Incident Response | Threat containment, digital forensics, malware analysis, data recovery, business continuity planning, post-incident review, breach notification | Creates a comprehensive list and guide on the core processes when an incident occurs for a comprehensive plan for businesses. |
| Threat Intelligence | Threat actor, threat actor group, cyber kill chain, MITRE ATT&CK, dark web monitoring, vulnerability feed, security analytics, IOCs | Broadens the range of related terms. |
| Security Awareness | End-user training, security policy, phishing simulation, security champion, safe computing habits, cybersecurity culture, data security practices, security protocols | Broadens the context and helps to appeal to end users more. |
| Vulnerability Management | Penetration testing, Risk assessment, network security, vulnerability assessment tools, security audit, vulnerability scanning, patch management, cybersecurity risk | Gives an overview of what the process of vulnerability management consists of. |
| Risk Management | Risk assessment, ISO 27001, NIST, data governance, asset management, compliance management, security framework | Provides a basic background on compliance and security protocols. |
| Zero Trust Architecture | Microsegmentation, continuous authentication, least privilege access, network segmentation, software-defined perimeter, identity-based security, data security | Creates a detailed look at what a zero-trust model is and ways to achieve it. |
Missing Keywords? Add These!
Expand your reach with these underrated terms:
- Compliance: “GDPR cybersecurity” (2,400), “ISO 27001 consulting” (1,600).
- Emerging Threats: “AI phishing detection” (1,000), “ransomware recovery” (5,400).
- Local SEO: “Cybersecurity services near me” (6,600).
How to Use These Keywords
- Map to Buyer Journey:
- TOFU: “What is endpoint security?”
- MOFU: “Best cloud security tools.”
- BOFU: “Compare IAM solutions.”
- Optimize Metadata: Include keywords like “cybersecurity keywords” in title tags and meta descriptions.
- Create Niche Landing Pages: Dedicate pages to “Cloud Security Solutions” or “Penetration Testing Services.”