Top Cybersecurity Keywords: Boost Traffic & Conversion (2025 Edition)

Optimize your cybersecurity content strategy with high-impact keywords across niches like Cloud Security, IAM, and Pen Testing.

Introduction

In today's world, staying safe online is more important than ever. Cyberattacks are getting smarter and more common, threatening everything from personal information to entire businesses. That's why if you're in the cybersecurity business, it's not enough to have the best security solutions - people need to be able to find you when they're searching for help.

In the tough world of cybersecurity marketing, getting your message out there takes more than just good content. It needs a smart SEO strategy. The key to a good SEO strategy is knowing and using the right cybersecurity keywords.

Using the right words in your website and marketing materials is like putting up a giant sign that says, "We can help you with your security problems!" It helps people who are worried about things like ransomware, phishing scams, and data breaches find you when they search online.

This guide will help you understand information security keywords and how to use them to reach the right people. We'll show you how to use SEO for cybersecurity to make sure your website shows up when potential customers are looking for solutions. By understanding and using the right cyber security keywords, you can make sure your business is visible, trusted, and ready to help people stay safe online.

Why Cybersecurity Keywords Matter

Cybersecurity marketers need to balance technical accuracy and search intent to attract IT professionals, executives, and compliance officers. Using the right keywords—like “cybersecurity keywords,” “network security keywords,” or “SEO for cybersecurity”—helps you:

  • Rank higher for niche solutions (e.g., “cloud security solutions”).
  • Capture leads searching for specific services (e.g., “penetration testing near me”).
  • Build authority in emerging areas like Zero Trust or AI-driven threat detection.

Below, we break down high-volume cybersecurity keywords that are essential across the board. We've also extracted top keywords specific to each niche, including details on search volumes, competition, bid prices, and strategic recommendations.

Essential Cybersecurity Keywords

KeywordMonthly Search VolumeCompetitionBid
Cybersecurity823,000High16$
Cyber Security110,000High16$
Information Security8,100Medium15$
Network Security8,100Medium14$
IT Security3,600Medium15$
Computer Security5,400Medium11$
Internet Security5,400Medium13$
Data Security3,600Medium32$
Cyber Threats14,800Medium25$
Cyber Security Threats14,800Medium30$
Cybersecurity Awareness Month14,800Medium72$
Cyber Security Awareness9,900Medium22$
Cybersecurity Consulting9,900Medium26$
Cyber Security Services8,100Medium44$
What is Cyber Security9,900Medium10$
Cyber Security Companies6,600Medium33$
Cyber Security Near Me6,600Medium32$
Cyber Security Expert5,400Medium26$
Cyber Security Attacks5,400Medium43$
Cyber Security News4,400Medium10.5$
Cybersecurity Solutions6,600Medium$30
Cybersecurity Tools6,600Medium$28
Cybersecurity Training5,400Medium$18
Cybersecurity Certification4,400Medium$20
Types of Cybersecurity3,600Medium$12
Cybersecurity Risk2,900Medium$25
Cybersecurity Analyst6,600Medium$21
Cybersecurity Engineer4,400Medium$20
Cybersecurity Framework2,400Medium$15
Cybersecurity Strategy2,400Medium$22
Managed Cybersecurity Services1,900Medium$38
Cybersecurity Monitoring1,600Medium$35
Cybersecurity Insurance1,600High$40
Cybersecurity Consulting Services1,300Medium$37
Enterprise Cybersecurity1,300Medium$29
Importance of Cybersecurity2,900Low$10
Cybersecurity Plan1,900Medium$18
Cybersecurity Policy2,400Medium$14
Top Cybersecurity Companies1,600Medium$30
Cybersecurity Assessment1,000Medium$34

Cloud Security Keywords

KeywordMonthly Search VolumeCompetitionBid
Cloud Security Solutions1,000Medium$210
Cloud Data Security2,900Medium$195
Cloud Computing Security6,600Medium$160
Cloud Network Security6,600Medium$160
Cloud Security Services2,400Medium$85
Cloud Security AWS2,400Medium$25
Cloud Cyber Security1,900Medium$154
Cloud Web Security1,600Medium$23
Cloud Server Security1,600Medium$220
Best Cloud Security720Medium$54
Wiz Cloud Security2,400Medium$55
Orca Cloud Security320Medium$75
Cloud Security Companies720Medium$81
Network and Cloud Security2,400Medium$215
ISO 27017 Cloud Security540MediumN/A
Secure Cloud Storage8,700Low$18
Cloud Security Architecture800Medium$36
Cloud Security Best Practices970Low$45
Cloud Security Posture Management (CSPM)690Low$265
Serverless Security120Low$50
Container Security7,800Low$71
Cloud Workload Protection980Low$160
Multi-Cloud Security1,000Medium$135
Hybrid Cloud Security720Medium$95
Cloud Security Compliance590Medium$120
SaaS Security2,900Medium$110
Cloud Security Risks1,300Medium$70
Public Cloud Security1,100Medium$88
Private Cloud Security720Medium$105
Cloud Identity and Access Management (Cloud IAM)590Medium$140
Cloud Security Assessment880Medium$66
Cloud Security Issues1,000Medium$90
Azure Cloud Security3,600Medium$75
GCP Cloud Security1,000Medium$68
Cloud Security Training1,300Medium$40
Cloud Security Engineer2,400Medium$78
Top Cloud Security Tools880Medium$55
Cloud Access Security Broker (CASB)2,400Medium$145
Cloud Security Monitoring1,100Medium$66
Cloud Compliance Tools720Medium$60
AI in Cloud Security390Low$42
Cloud Security Checklist590Low$35
Content Tip: Pair keywords like “cloud security solutions” with bottom-of-funnel terms like “best cloud security providers.”

Endpoint Security Keywords

KeywordMonthly Search VolumeCompetitionBid
Endpoint Security Solutions2,900Medium$375
EDR Cyber Security3,600Medium$133
AntiVirus Software134,000High$21
Mobile Device Security1,200Low$105
Endpoint Protection Platform (EPP)230Low$260
Threat Hunting11,200Low$36
XDR Cyber Security1,260Low$105
Best Endpoint Security270Medium$375
Endpoint Detection and Response75,400Medium$17
Endpoint Security Management760Low$27
Advanced Endpoint Protection690Low$125
Managed Endpoint Security8,500Low$110
Small Business Endpoint Security170Low$110
Remote Endpoint SecurityN/ALowN/A
EDR vs Antivirus820Low$22
EDR Solutions970Medium$116
Next-Generation Antivirus1,315Low$19
What is EDR7,690Low$22
Behavioral Analysis Security150LowN/A
Automated Threat Response210Low$20
Ransomware Protection11,000Low$51
Zero Trust Endpoint Security100Medium$48
Content Tip: Use long-tail phrases like “EDR for remote workforce” to target specific pain points.

Identity & Access Management (IAM) Keywords

KeywordMonthly Search VolumeCompetitionBid
Identity Access Management (IAM)900Low$31
Access Control98,000Low$21
Multi-Factor Authentication (MFA)11,000Medium$13
Privileged Access Management (PAM)12,000Medium$98
Identity Governance1,400Medium$28
Single Sign-On (SSO)1,370Medium$12
Access Management Solutions1,250Low$18
IAM Security11,000Low$21
What is IAM9,880Low$12
IAM Best Practices1,230Low$20
IAM Implementation170Low$25
Cloud IAM870Low$27
IAM Tools7,500Medium$30
Zero Trust Access850Low$32
Biometric Authentication8,700Low$14
Context-Aware Authentication1,600Low$18
Role-Based Access Control (RBAC)1,300Low$18
Least Privilege Access1,200Low$11
Adaptive Authentication1,050Low$14
Identity Threat Detection and Response (ITDR)170Medium$543
Content Tip: Combine “IAM” with compliance terms like “GDPR access control” for regulated industries.

Penetration Testing Keywords

KeywordMonthly Search VolumeCompetitionBid
Penetration Testing Services9,000Low$91
Vulnerability Assessment11,000Low$43
Network Penetration Testing1,700Low$63
Web Application Penetration Testing15,000Low$54
Security Audit14,000Low$32
Red Teaming93,200Low$21
Purple Teaming10,100Low$35
Penetration Testing Tools9,450Low$39
External Penetration Testing980Low$77
Internal Penetration Testing930Low$42
Wireless Penetration Testing850Low$25
API Penetration Testing1,290Low$60
Mobile App Penetration Testing1,700Low$55
Cloud Penetration Testing870Low$33
Vulnerability Scanning8,900Medium$82
Security Testing6,790Low$15
Ethical Hacking13,000Low$11
CREST Certification1,300Low$13
OWASP Top 1085,000Low$28
Penetration Testing Report900Low$32
Content Tip: Target localized searches like “penetration testing companies near me.”

SEO & Marketing-Specific Keywords

KeywordMonthly Search VolumeCompetitionBid
SEO for cybersecurity13,000LowN/A
Cybersecurity SEO98,000Low$28
Cybersecurity keywords list1,200Low$9
Keywords for cyber security160HighN/A
Cybersecurity content tipsN/AN/AN/A
SEO for cyber security companies1,000Low$22
Cybersecurity digital marketing2,400Medium$30
Cybersecurity marketing strategy880Medium$44
B2B cybersecurity marketing720Medium$38
Content marketing for cybersecurity590Medium$26
Cybersecurity blog topics1,300Low$19
Cybersecurity PPC strategy480Medium$40
Cybersecurity lead generation2,900Medium$52
Programmatic SEO for cybersecurity320Low$18
Technical SEO for cybersecurity210Low$33
SaaS SEO strategy6,600Medium$65
Marketing cybersecurity services880Medium$36
Cybersecurity content marketing720Medium$28
SEO tools for cybersecurity390Low$27
Cybersecurity paid ads590Medium$46
Cybersecurity Google Ads1,000Medium$50
Cybersecurity branding1,100Medium$31
AI tools for cybersecurity marketing260Low$25
Cybersecurity niche SEO110Low$15
Cybersecurity marketing funnel140Low$19

Evolving Cyber Threat Keywords

KeywordMonthly Search VolumeCompetitionBid
Deepfake detection8,900LowN/A
Ransomware-as-a-Service (RaaS)100Low$32
Cloud Container Security110Low$110
IoT Security Vulnerabilities90Low$12
Supply Chain Attacks11,000Low$20
Zero-Day Exploit Prevention100LowN/A
Quantum Computing Cybersecurity1,000Low$15
Disinformation Campaigns Defense10N/AN/A
Business Email Compromise (BEC) Prevention10N/AN/A
Mobile Malware Detection100MediumN/A
Insider Threat Detection1,050Low$40
Distributed Denial-of-Service (DDoS) Mitigation50LowN/A
Remote Work Security Solutions90LowN/A
Data Breach Incident Response100Low$70
Security Automation and Orchestration100Low$49
5G Network Security1,100Low$75
Cryptojacking Protection100LowN/A
AI for information operations10N/AN/A

LSI Keywords for Common Cybersecurity Keywords

Primary KeywordLSI Keyword ExamplesPurpose/Benefit
Cybersecuritycyber security, IT security, information security, computer security, network security, data security, cloud security, endpoint securityProvide different angles to attract readers using different, but very relevant keywords.
Network Securityfirewall, intrusion detection, VPN, network segmentation, access control, wireless security, network architecture, network monitoringHelps to target content towards specific events and best practices for managing networks.
Data Protectiondata privacy, data breach, data loss prevention, data encryption, GDPR, CCPA, HIPAA, data governance, data security, complianceCovers various aspects of protecting data.
Cloud SecurityAWS security, Azure security, cloud compliance, data encryption, cloud workload protection, cloud security posture management (CSPM)Provide specific examples of the types of cloud technologies and environments that need to be secured, helping to attract a more technical audience.
Endpoint Securityantivirus, EDR, endpoint detection and response, device encryption, mobile security, threat hunting, zero trust security, device managementAdds detail to the topic, covering common vulnerabilities and related solutions in securing all devices.
Incident ResponseThreat containment, digital forensics, malware analysis, data recovery, business continuity planning, post-incident review, breach notificationCreates a comprehensive list and guide on the core processes when an incident occurs for a comprehensive plan for businesses.
Threat IntelligenceThreat actor, threat actor group, cyber kill chain, MITRE ATT&CK, dark web monitoring, vulnerability feed, security analytics, IOCsBroadens the range of related terms.
Security AwarenessEnd-user training, security policy, phishing simulation, security champion, safe computing habits, cybersecurity culture, data security practices, security protocolsBroadens the context and helps to appeal to end users more.
Vulnerability ManagementPenetration testing, Risk assessment, network security, vulnerability assessment tools, security audit, vulnerability scanning, patch management, cybersecurity riskGives an overview of what the process of vulnerability management consists of.
Risk ManagementRisk assessment, ISO 27001, NIST, data governance, asset management, compliance management, security frameworkProvides a basic background on compliance and security protocols.
Zero Trust ArchitectureMicrosegmentation, continuous authentication, least privilege access, network segmentation, software-defined perimeter, identity-based security, data securityCreates a detailed look at what a zero-trust model is and ways to achieve it.

Application Security Keywords

KeywordMonthly Search VolumeCompetitionBid
Application security8,100Medium$40
Web application security5,400Medium$52
Application security testing2,900Medium$46
Secure application development1,600Medium$33
Mobile application security2,400Medium$37
Application security best practices1,000Low$28
Application security tools1,900Medium$41
AppSec3,600Medium$39
Secure coding practices2,100Medium$35
Static application security testing1,200Medium$43
Dynamic application security testing1,000Medium$45
SAST and DAST880Medium$38
OWASP Top 106,600Medium$34
Application security vulnerabilities1,300Medium$40
Application penetration testing1,600Medium$46
Runtime application self-protection720Low$32
DevSecOps application security1,000Medium$36
Secure software development life cycle1,300Low$31
Threat modeling tools590Medium$27
Application security monitoring460Low$29

Cybersecurity AI & Automation Keywords

KeywordMonthly Search VolumeCompetitionBid
AI in cybersecurity9,900Medium$38
Cybersecurity automation4,400Medium$42
AI cybersecurity tools3,600Medium$45
Artificial intelligence in cybersecurity2,900Medium$33
Automated cybersecurity solutions1,600Medium$37
AI threat detection1,900Medium$48
Machine learning cybersecurity2,100Medium$41
AI in network security1,400Medium$39
AI security tools2,800Medium$32
Cybersecurity AI software1,000Medium$36
AI for malware detection1,300Medium$44
Automated threat response880Medium$35
AI-based security systems720Medium$38
AI for SOC operations590Low$27
AI security analytics780Medium$31
AI-driven cybersecurity1,100Medium$43
Cybersecurity bots460Low$22
Automation in cyber defense390Medium$30
Next-gen cybersecurity with AI320Low$26
AI for cyber attack prevention210Low$28

Programmatic SEO Keywords for Cybersecurity Marketers

KeywordMonthly Search VolumeCompetitionBid
Programmatic SEO9,900Medium$32
Programmatic SEO for cybersecurity150Low$28
AI SEO tools for cybersecurity720Medium$45
Cybersecurity SEO tools1,000Medium$35
Automated SEO for cybersecurity websites90Low$26
Programmatic content creation1,300Medium$29
Long-tail SEO cybersecurity210Low$24
Scalable SEO strategy cybersecurity160Medium$30
AI content generation for cybersecurity390Medium$33
Bulk page generation SEO880Medium$40
Cybersecurity keyword automation170Low$18
AI SEO automation2,400Medium$36
Programmatic landing pages for cybersecurity140Low$31
Cybersecurity content automation320Medium$27
SEO page templates cybersecurity90Low$22
Data-driven SEO for cybersecurity260Low$28
Programmatic blogging for cybersecurity110Low$20
AI SEO optimization for tech niches540Medium$34
SEO at scale for B2B cybersecurity130Low$25
AI for SEO in cybersecurity880Medium$39

Cybersecurity Tools & Platforms Keywords

KeywordMonthly Search VolumeCompetitionBid
Best cybersecurity tools9,900Medium$36
Cybersecurity software6,600Medium$42
Threat detection tools3,600Medium$47
Endpoint protection platforms2,400Medium$60
Security Information and Event Management (SIEM)5,400Medium$53
Network security tools4,400Medium$45
Vulnerability scanning tools3,200Medium$49
Malware protection software2,900Medium$40
Penetration testing tools6,600Medium$41
Antivirus and cybersecurity platforms2,400Medium$39
Cloud security platforms1,300Medium$32
Managed detection and response (MDR) tools1,100Medium$56
Cybersecurity automation tools880Medium$28
Zero trust security platforms1,000Medium$34
Security orchestration tools (SOAR)1,300Medium$38
Cybersecurity analytics tools720Medium$25
Identity and access management tools3,200Medium$48
DDoS protection platforms1,800Medium$35
Intrusion detection systems (IDS)2,400Medium$46
Cybersecurity monitoring software1,900Medium$30

Missing Keywords? Add These!

Expand your reach with these underrated terms:

  • Compliance: “GDPR cybersecurity” (2,400), “ISO 27001 consulting” (1,600).
  • Emerging Threats: “AI phishing detection” (1,000), “ransomware recovery” (5,400).
  • Local SEO: “Cybersecurity services near me” (6,600).

How to Use These Keywords

  • Map to Buyer Journey:
    • TOFU: “What is endpoint security?”
    • MOFU: “Best cloud security tools.”
    • BOFU: “Compare IAM solutions.”
  • Optimize Metadata: Include keywords like “cybersecurity keywords” in title tags and meta descriptions.
  • Create Niche Landing Pages: Dedicate pages to “Cloud Security Solutions” or “Penetration Testing Services.”