Cybersecurity marketing isn't the same as regular B2B SaaS marketing — not even close. In most industries you talk about productivity, features, and a bit of ROI. In cybersecurity you're explaining risk, resilience, and technical trust to some of the most skeptical buyers in the industry.
That's why the people who do this well don't feel like “marketers” in the traditional sense. They're part educators, part analysts, part storytellers who know how to translate complex security problems into something humans actually understand (and believe).
This list brings together 50 cybersecurity CMOs, VPs, and marketing leaders who consistently shape how security products are positioned, understood, and adopted.
If you're a founder, a marketing lead, or just someone trying to build GTM inside a cybersecurity startup, these are the people worth paying attention to.
If you're new to cybersecurity marketing, our Cybersecurity Marketing Library offers deep-dive resources across GTM, demand generation, product storytelling, and more.
Why Cybersecurity Marketing Needs Its Own List
Cybersecurity marketing isn't just another part of B2B SaaS. It's got its own beat. The audience is more technical, more skeptical, and much quicker to call out vague claims. Many of them work in high-pressure roles where one wrong decision can lead to a breach, an audit issue, or a public incident. Because of that, how you explain your product matters as much as what the product does.
Check out 12 proven cybersecurity marketing strategies for growth
Marketers in this space also have to explain things that are rarely simple: identity flows, compliance requirements, encryption models, detection logic, access controls, and how a product fits into an already crowded security stack. Every word needs to be accurate, verifiable, and grounded in reality. There's no room for fluff or overpromising.
The buying process is also more layered than usual. A typical deal might involve a CISO, CIO, engineering leads, SecOps teams, compliance officers, procurement, and sometimes even legal. Each group has different priorities—risk, cost, performance, coverage, integration effort—and great cybersecurity marketers know how to speak to all of them without losing clarity.
That's why the people who succeed in this field brings a rare set of strengths:
- clear storytelling
- enough domain knowledge to simplify complex ideas
- technical accuracy that earns trust
- focus on teaching, not hyping
This list highlights the marketers who truly understand that balance—the ones helping cybersecurity companies build trust, explain value, and reach the right people in a crowded, noisy market.
More Useful Resources
Top Cybersecurity CISOs in 2025
Top Cybersecurity CEOs in 2025
How We Selected These Cybersecurity Marketers
Cybersecurity is full of smart marketers, but only a few consistently shape how products are explained, trusted, and adopted. That's who we wanted to capture here. The people on this list earned their spot through meaningful work — refining messaging, improving education, creating frameworks, and helping companies speak more clearly about risk and security outcomes.
To keep the process fair and useful, we used a clear evaluation framework. It helps readers understand why each person is included and gives the list credibility instead of feeling random or popularity-driven.
Selection Criteria
1. Experience inside cybersecurity companies
Each person works at — or actively supports — cybersecurity vendors, service providers, or specialized security-focused agencies. Their insights come from real product and market experience.
2. Clear impact on brand, content, or growth
We looked for people who have helped shape positioning, build pipelines, strengthen their company's brand, or create content that actually moved the needle.
3. Thought leadership across multiple formats
Strong cybersecurity marketers tend to show up in more than one place. We looked for those contributing through:
- helpful LinkedIn posts
- long-form blogs or guides
- conference talks or webinars
- podcasts or interviews
- community-building and mentoring
Consistency and clarity mattered far more than volume.
4. Contributions to the cybersecurity marketing discipline
This includes:
- simplifying technical concepts
- improving how teams communicate risk
- raising standards in content quality
- creating frameworks others can learn from
- helping the industry move away from fear-based messaging
5. A mix of roles and backgrounds
The list includes CMOs, VPs, directors, operators, consultants, fractional CMOs, and agency founders. Cybersecurity marketing is a big ecosystem, so we wanted a healthy variety of voices.
6. Selection based on value, not follower count
Influence in cybersecurity isn't always public. Many impactful contributors aren't loud on social media — but they create strategies and content that push the industry forward. We focused on substance over popularity.
7. Global representation
Cybersecurity is a global industry. The list includes leaders from different regions and markets, not just the U.S. or the biggest vendors.
The 50 Cybersecurity Marketers & CMOs to Follow in 2025
If you're working in cybersecurity marketing or trying to build a brand in this space, it matters who you follow. Great CMOs don't just run campaigns—they shape how security-products are understood, trusted and adopted across enterprises.
Below are profiles of leading marketing executives at major cybersecurity companies, chosen because their work influences how entire markets move.
Category 1 — Cybersecurity CMOs Leading Global Brands
This group includes CMOs and senior marketing executives at large cybersecurity companies whose strategic decisions influence positioning, category creation, and global growth. These leaders help define how security products are sold and perceived on a worldwide scale.
Kelly Waldher — CMO, Palo Alto Networks
What he known for / impact:
Kelly Waldher serves as Chief Marketing Officer of Palo Alto Networks, driving global, transformation-level marketing and go-to-market strategies in the age of AI-enabled cybersecurity. He is helping position the company as a benchmark for secure AI innovation through rapid, enterprise-scale campaigns and integrated brand efforts.
Why he is included:
Chosen for hands-on disruption of security marketing, business transformation, and global thought leadership.
Jennifer (JJ) Johnson — CMO, CrowdStrike
What she known for / impact:
Jennifer Johnson has spent more than two decades in enterprise software, shaping narratives and positioning for some of the fastest-growing companies in cybersecurity and IT operations. For over 10 years, she has served as a CMO, helping brands stand out in crowded markets through clear messaging, category creation, and bold brand-building.
She's known for turning complex technical products into simple, memorable stories that resonate at both executive and practitioner levels. JJ has helped multiple companies define categories now tracked by Gartner, crafted narratives that supported successful public offerings, and built high-performance global marketing teams.
Why she is included:
She earned her place on this list because she now leads global marketing at CrowdStrike — one of the most iconic names in the modern cybersecurity industry. Her work continues to influence how the industry talks about attack surface, detection, response, and cloud-scale security.
Brett Theiss — Chief Marketing Officer, Check Point Software
What he known for / impact:
Brett Theiss is a seasoned technology marketing leader with a long track record of shaping brand strategy, modernizing positioning, and strengthening go-to-market execution across global enterprises. At Check Point, he oversees worldwide marketing and drives a unified brand narrative for one of the most established cybersecurity companies in the world.
Before joining Check Point, Brett served as CMO at BeyondTrust, where he revamped the company's positioning around “protecting paths to privilege” and aligned marketing, sales, and finance around revenue-focused performance metrics. His earlier roles at Anaplan, CA Technologies, Xactly, and CenturyLink highlight a career built on consistent impact: from category refinement to product-led storytelling and integrated global campaigns.
Why he is included:
He's included because few marketing executives have shaped cybersecurity messaging at this scale — across identity, infrastructure, cloud, and enterprise security.
Chris Kozup — Chief Marketing Officer, Darktrace
What he known for / impact:
Chris Kozup is a seasoned enterprise marketing executive with more than 25 years of experience spanning product marketing, demand generation, digital strategy, analyst relations, and global go-to-market execution. As the CMO of Darktrace, he leads the brand and marketing vision for one of the world's most innovative cybersecurity companies, known for its AI-driven approach to threat detection and autonomous response.
Before joining Darktrace, Chris held senior marketing roles across multiple global technology companies and helped shape messaging, positioning, and customer engagement programs across four continents. His expertise ranges from field marketing and partner enablement to category-level narrative development, and he's known for building high-performing teams that blend creativity with operational execution.
Why he is included:
He's included on this list because his work influences how the cybersecurity industry understands AI security, autonomous defense, and next-generation threat detection — topics that define the future of cyber marketing.
Shannon Sullivan-Duffy — Chief Marketing Officer, Okta
What she known for / impact:
Shannon Sullivan-Duffy leads global marketing at Okta, one of the most influential identity and access management companies in the cybersecurity world. With a background spanning Salesforce, Meta, and other major SaaS brands, she brings a strong mix of enterprise strategy, customer storytelling, and go-to-market leadership to the identity security space.
Her work focuses on simplifying how companies understand identity, Zero Trust, and secure access — while building programs that improve acquisition, strengthen community, and elevate Okta's global brand presence.
Why she is included:
She's included because her leadership shapes how the cybersecurity industry understands identity as the foundation of modern security, and her work drives adoption across some of the world's largest organizations.
Cynthia Bellefeuille Stanton — Chief Marketing Officer, Rapid7
What she known for / impact:
Cynthia Bellefeuille Stanton brings more than 16 years of experience across the global security services industry, spanning sales, operations, marketing, and product leadership. As the CMO of Rapid7, she leads the brand and go-to-market strategy for one of the most respected companies in vulnerability management, detection and response, and modern SOC transformation.
With a systems engineering degree from MIT, Cynthia blends technical depth with strong business instincts — a combination that allows her to translate complex security challenges into clear, customer-focused narratives. Throughout her career, she has helped security businesses refine their positioning, build scalable services, and create multi-tenant SaaS offerings that meet the needs of an evolving threat landscape.
Why she is included:
She's included because her work shapes how enterprises understand modern security analytics, cloud-based SOC operations, and the shifting dynamics of cyber risk. Her leadership at Rapid7 reflects what great cybersecurity marketing looks like: grounded in expertise, driven by customer impact, and built for long-term trust.
Category 2 — Growth & Demand Gen Leaders in Cybersecurity
These leaders specialize in acquisition, pipeline, ABM, and revenue engines for cybersecurity products.
These leaders shape revenue engines, positioning, and GTM execution. If you want to understand how modern cyber companies build high-performing funnels, explore our detailed cybersecurity go-to-market strategy guide
Corinna Krueger - Growth Marketing Leader, Accelerating Growth
What she's known for / impact:
Corinna Krueger is a results-driven B2B SaaS marketing leader with over 16 years of experience specializing in driving exponential revenue growth for high-potential technology companies, particularly in the Cybersecurity and Identity space.
She has a clear track record of Revenue Impact, specifically by building and scaling high-performing marketing teams and accelerating pipeline through data-driven campaigns.
Her expertise encompasses the entire GTM funnel, blending Demand Generation, ABM, and Product Marketing to achieve market influence and significant business outcomes, including three successful exits
Why she is included:
She is a prime example of a top-tier Growth and Demand Gen leader because her inclusion is based on quantifiable impact ("3 exits," "boosting pipeline conversion rates"). Her deep operational expertise in pipeline acceleration and GTM strategy for disruptive technologies (Cybersecurity, Identity, AI) is a direct contribution to the discipline and makes her a high-value leader for this category.
Sarah Breathnach - VP of Marketing, Hunters
What she's known for / impact:
Sarah is a high-impact, revenue-minded marketing leader responsible for the entire pipeline engine at Hunters, a fast-growing cybersecurity company. As an early employee, she built critical growth functions—including paid digital, field marketing, and content—from the ground up, directly fueling the company's hyper-growth.
She manages global Demand Gen, Field Marketing, and Product Marketing across the USA and EMEA, with a clear focus on achieving annual pipeline goals and delivering ROI
Why she is included:
She's included: Her role is pure-play Growth & Demand Gen, with clear measurable accountability for pipeline and revenue across multiple major regions
Nicole Gates — VP Global Growth Marketing, Varonis
What she's known for / impact:
Nicole is a creative and results-driven growth marketing leader responsible for driving global pipeline, customer engagement, and brand visibility at Varonis, a leading data security platform.
She oversees the company's full-funnel demand engine across North America and EMEA, spanning ABM, digital, content, and campaign strategy. Her work has helped scale inbound opportunities, increase sales velocity, and align GTM teams under a cohesive growth model.
She is known for blending data-driven tactics with creative storytelling to drive high-conversion campaigns in a highly competitive cybersecurity space.
Why she is included:
She's included because her role centers on enterprise growth, demand generation, and global pipeline acceleration for one of the industry's top cybersecurity companies—making her a true operator in the field.
Wiebke Macrae — Global Head of ABM & Demand Generation, Thales Cybersecurity Products
What she's known for / impact:
Wiebke is a results-driven B2B marketing leader who leads the global ABM and demand generation function for Thales' cybersecurity product division. She specializes in building and scaling high-performance campaigns across EMEA, APAC, and North America, focused on pipeline growth and revenue accountability.
She has developed and executed high-impact 1:1, 1:few, and 1:many ABM programs, all built on tight sales alignment, deep persona research, and buyer journey optimization. Wiebke is known for leading cross-functional teams globally and turning marketing into a true growth engine inside a highly technical, enterprise-focused cybersecurity brand.
Why she is included:
She's included because her leadership in ABM and full-funnel demand generation reflects what great cybersecurity growth marketing looks like in a global enterprise context—smart, strategic, and revenue-aligned.
Arpine Babloyan — Senior Demand Generation Leader, ThreatConnect
What she's known for / impact:
Arpine is a multi-disciplinary marketer who combines journalism, writing, and performance marketing to drive full-funnel demand at ThreatConnect, a leading threat intelligence and security operations platform. She specializes in marketing automation, conversion optimization, and persona-driven messaging—using behavioral insights to craft campaigns that convert highly technical security audiences.
Her background allows her to simplify complex security concepts while running data-driven demand programs across SEO, PPC, digital, and nurture workflows. She has built high-impact lead generation systems and is known for her ability to blend creativity with analytical rigor.
Why she is included:
She's included because her work sits at the intersection of storytelling, demand generation, and security operations—making her one of the most versatile and effective pipeline-focused marketers in cybersecurity today.
Matt Conway — ABM Lead, TXOne Networks
What he's known for / impact:
Matt is an ABM specialist with more than a decade of experience building targeted B2B marketing programs across the UK, Spain, and wider EMEA. At TXOne Networks, he leads account-based strategies that drive pipeline, accelerate deals, and create high-value engagement with enterprise security buyers.
He is known for designing 1:1, 1:few, and 1:many ABM campaigns that cut through the noise and speak directly to the right accounts at the right time. Beyond execution, Matt also mentors emerging marketers — helping shape the next wave of cybersecurity-focused ABM talent.
Why he is included:
He's included because his role represents the modern evolution of cybersecurity demand generation: AI-powered ABM, deep sales alignment, and highly personalized account engagement.
Category 3 — Cybersecurity Brand & Content Leaders
These storytelling-driven marketers translate complex security ideas into accessible, trusted narratives.
David Moulton — Director of Thought Leadership & Cybersecurity Content, Palo Alto Networks
What he is known for / impact:
David leads global content, events, and executive engagement programs that explicitly connect cybersecurity storytelling to measurable revenue impact at Palo Alto Networks. He is a visible voice in long-form content, webinars, and executive conversations, making issues like AI, SOC operations, and zero trust understandable to technical and business stakeholders.
Why they're included:
Exemplifies content-led brand building at a top-tier security vendor, with a proven track record of translating deep technical topics into narratives that drive trust and pipeline across regions.
AJ Herrera — VP of Corporate Marketing, Cloudflare
What he is known for / impact:
AJ is a marketing leader and brand strategist who describes himself as a storyteller with over 20 years in high-tech marketing, including a central role in Cloudflare's corporate brand.
Under leadership like his, Cloudflare's narrative evolved from “CDN” to an accessible vision of securing and powering the internet, told through brand campaigns, blogs, and events that appeal to developers, CISOs, and business leaders.
Why they're included:
Brings agency and client-side experience together to craft global, multi-channel stories that reposition cybersecurity infrastructure as simple, fast, and trustworthy for a wide audience
Danny Mitchell — Head of Content Marketing, Heimdal
What he is known for / impact:
Danny leads content marketing for Heimdal, a cybersecurity company, and has a background as a journalist and editor, which shapes narrative‑driven security content. His work focuses on turning technical topics like endpoint protection, ransomware defense, and privileged access into articles and resources that are readable and useful for IT and security buyers.
Why they're included:
Represents the journalist‑to‑cyber path, bringing editorial rigor and clarity to a European security vendor that targets mid‑market and enterprise buyers with education‑first storytelling
Tom Baragwanath — Head of Content, Riot (Security Awareness Platform)
What he's known for / impact:
Tom leads content at Riot, a security awareness company focused on making training people actually enjoy. He writes and oversees articles and guides on phishing, AI-powered threats, cybersecurity culture, and employee behaviour—blending creative writing with clear, practical guidance for non-technical audiences.
Why he's included:
Security awareness is where storytelling meets real behaviour change. Tom's work shows how you can take employee-focused topics (phishing simulations, digital footprints, NIS2, etc.) and turn them into content that drives both understanding and product adoption, not just compliance checkboxes.
Joe Pettit — Director, Bora – Cybersecurity Marketing
What he's known for / impact:
Joe runs Bora, a specialist cybersecurity content marketing agency working with a wide range of security vendors. He's built a niche around making infosec content more human and actionable—publishing deep guides, campaign assets, and strategy pieces on topics like AI in security marketing and LinkedIn audience growth for cyber brands.
Why he's included:
If you're a security company trying to get out of “dry whitepaper” mode, Joe's work is a live case study in how specialist agencies can elevate brand voice, content quality, and campaign performance in a very technical market.
Jimmy Tsang — Marketing Leader, MIND DLP (formerly VP Marketing at Pondurance; IBM Security)
What he's known for / impact:
Jimmy is a seasoned marketing leader with more than two decades of experience shaping product stories, brand positioning, and GTM strategy across some of the largest enterprise security vendors. At IBM Security, he led product, content, and solutions marketing for an 8,000-employee global security organization — translating deeply technical capabilities into narratives that resonate with CISOs, analysts, and enterprise buyers.
He later served as VP of Marketing at Pondurance, where he helped refine the company's MDR story and expand market awareness. Now at MIND DLP, he is building the brand narrative and messaging framework for one of the most promising next-gen Data Loss Prevention companies.
Why he is included:
He's included because his mix of enterprise storytelling, category shaping, and product-driven content leadership exemplifies what modern cybersecurity brand strategy looks like — clear, credible, and grounded in real technical understanding.
Category 4 — Top Women Cybersecurity Marketers to Follow in 2025
In an industry long dominated by men, female marketing leaders in cybersecurity bring fresh perspectives, stronger storytelling, and a powerful voice for change. These women are driving global growth, shaping brand narratives, and breaking down complex security topics into trusted, human-centered stories. This dedicated section spotlights exceptional women who are redefining cybersecurity marketing and inspiring a more inclusive future.
Lisa Hayashi — Former CMO, SafeGuard Cyber | VP of Marketing, Mimic
What she's known for / impact:
Lisa Hayashi is a seasoned cybersecurity marketing executive with over two decades in tech, leading brand, GTM, and product marketing at companies like SafeGuard Cyber, Uptycs, and now Mimic. She specializes in translating complex cybersecurity concepts — insider risk, communication security, regulatory software — into clear stories that drive adoption across enterprise buyers.
She has led full-funnel marketing functions, guided major fundraising and rebranding efforts, and built customer-led messaging frameworks across multiple security categories. Beyond her executive roles, Lisa founded Vision & Voice, a community uplifting female leaders in cybersecurity and advocating for inclusive leadership in the industry.
Why she is included:
She's included for her ability to humanize complex security concepts, lead brand transformation at multiple cybersecurity companies, and mentor the next generation of female cybersecurity marketing leaders.
Jane Frankland MBE — Cybersecurity Author, Influencer & Strategic Advisor
What she's known for / impact:
Jane Frankland is one of the most influential voices in cybersecurity today, with nearly 30 years of experience shaping narratives, mentoring leaders, and advocating for women in security. She founded one of the world's first female-owned ethical hacking firms, authored the bestselling book IN Security, and has served as a UN Women U.K. delegate, a UNESCO Trailblazing Woman in Tech, and a board member for major cyber organizations.
Her work bridges the technical and executive worlds—turning complex cybersecurity issues into stories that resonate with business leaders, governments, and global audiences. Through her IN Security movement, she has funded hundreds of women in cybersecurity and helped shift the industry's culture toward inclusivity and transparency.
Why she is included:
She's included because she is a global force in cybersecurity storytelling, brand influence, and industry advocacy—shaping how the world understands cyber risk and empowering women across the industry.
Lona Therrien — Chief Marketing Officer, Aware (Formerly Cybereason, Mimecast)
What she's known for / impact:
Lona Therrien is one of the most accomplished cybersecurity marketing leaders in the industry, with 15+ years of experience scaling brands, building high-performing teams, and delivering measurable growth across companies like Cybereason, Mimecast, and now Aware. She has a rare combination of deep cybersecurity expertise and data-driven execution — consistently shaping narratives that resonate with CISOs, practitioners, and enterprise buyers.
At Cybereason, she helped influence over $50M in qualified pipeline in eight months, generated $15M from RSA alone, grew the customer community by 94%, and increased Gartner reviews by ~40%. Her work also elevated their Share of Voice by 20% and continued to drive top-tier brand recognition. At Mimecast, she was part of the leadership that drove revenue from $140M to $550M, grew website traffic by 161%, doubled subscriber growth, and expanded Share of Voice from 19% to 40%.
Why she is included:
She's included because she is a high-impact operator who blends brand, content, demand generation, and product marketing to deliver real revenue outcomes. Her track record across leading cybersecurity companies makes her one of the most influential women in cyber marketing today.
Maria Velasquez — Co-Founder & Chief Growth Officer, Cybersecurity Marketing Society
What she's known for / impact:
Maria Velasquez is one of the most influential women in cybersecurity marketing today. With over a decade of experience driving demand, marketing operations, and sales alignment, she has become a central figure in the global cybersecurity marketing community. As the Co-Founder and Chief Growth Officer of the Cybersecurity Marketing Society, she has helped build the world's largest network for marketers in this space — empowering thousands of professionals with education, resources, and mentorship.
She is also the co-host of the widely respected Breaking Through in Cybersecurity Marketing Podcast, where she interviews industry leaders and elevates the stories behind the fastest-growing cybersecurity brands. Beyond her community leadership, Maria has advised cybersecurity startups and worked closely with executive teams to create healthier pipeline ecosystems and more effective GTM engines.
Why she is included:
She's included because she has become a defining voice in cybersecurity marketing — shaping how marketers learn, collaborate, and grow within the industry. Few people have contributed more to the advancement and visibility of cybersecurity marketing as a practice.
Carrie Palin — Chief Marketing Officer, Cisco
What she's known for / impact:
Carrie Palin is one of the most influential CMOs in enterprise technology, leading global marketing for Cisco — including one of the world's largest cybersecurity businesses. With a career spanning Dell, IBM, Box, SendGrid, Splunk, and now Cisco, she has shaped the narrative for some of the most important cloud, security, and infrastructure brands in the industry. She leads global brand strategy, partner marketing, demand creation, customer advocacy, and digital experience across a multibillion-dollar cybersecurity and networking portfolio.
Before Cisco, she served as CMO of Splunk, where she helped drive a major brand transformation during a period of rapid security-driven growth. Her work consistently strengthens enterprise trust, clarifies product value, and elevates the voice of customers in highly technical markets.
Why she is included:
She's included because she is one of the highest-impact women in cybersecurity and enterprise tech marketing — shaping global narratives, guiding multibillion-dollar GTM strategies, and elevating the visibility of security innovation at scale.
Lisa Matherly — Chief Marketing Officer, Cobalt (Formerly VP, Content & Digital Experience at McAfee)
What she's known for / impact:
Lisa Matherly is a seasoned cybersecurity marketing leader with a rare combination of brand, content, channel, and digital experience expertise. As CMO of Cobalt, she leads global marketing across pentesting and application security, driving growth through differentiated positioning and a unified GTM engine. Before Cobalt, she played a pivotal role at McAfee as Vice President of Content Marketing & Digital Experience, where she led the company-wide rebrand, launched McAfee's new corporate website, and built a modern content ecosystem supporting brand campaigns, demand generation, and ABM initiatives.
Her work spans everything from brand strategy and customer experience to marketing operations, field alignment, PR, and partner marketing. Across her roles at McAfee, [24]7.ai, and Judy Security, she has consistently built high-performing teams, transformed narrative strategy, and shaped the customer journey from awareness to retention.
Why she is included:
She's included because few cybersecurity marketing leaders have driven transformation at the scale Lisa has — from enterprise-level rebranding to next-gen content and digital experience initiatives. Her strategic depth and leadership make her one of the most influential women in cybersecurity marketing today.
Heather Rim — Chief Marketing Officer, Optiv
What she's known for / impact:
Heather Rim is one of the most respected marketing leaders in cybersecurity, with more than 25 years of experience shaping global brands across infrastructure, healthcare, media, and professional services. As CMO of Optiv, she leads brand and demand strategy for one of the most trusted cybersecurity companies in North America, guiding high-performing global teams and elevating Optiv's market position through clarity, discipline, and customer-focused storytelling.
Throughout her career, Heather has built marketing organizations of up to 300 people, guided brands through M&A and large-scale transformation, and consistently aligned marketing, sales, and operations for measurable business outcomes. She is also a long-standing board advisor, mentor, and advocate for the next generation of communications and cybersecurity leaders.
Why she is included:
She's included because she is one of the rare global CMOs shaping how cybersecurity is communicated at enterprise scale — bringing together brand, demand, leadership, and purpose-driven growth.
Heather Smith — Chief Marketing Officer, SpyCloud
What she's known for / impact:
Heather Smith is a transformative marketing leader who brings more than two decades of experience across SaaS and cybersecurity. As CMO of SpyCloud — a global leader in identity threat protection — she drives brand, demand generation, field marketing, ABM, and customer engagement initiatives that support some of the world's most security-conscious organizations. Known for her strategic clarity and people-first leadership style, Heather consistently builds high-performing teams and delivers programs that deepen customer trust and accelerate business outcomes.
With experience spanning global enterprises and high-growth security companies, she is recognized for turning complex go-to-market challenges into repeatable, scalable systems. Heather is widely respected by peers, cross-functional leaders, and her teams for operational discipline, empathy-driven management, and relentless commitment to quality.
Why she is included:
She's included because she is one of the most respected women leaders in cybersecurity marketing — combining strategic GTM leadership, strong operational execution, and a powerful emphasis on customer experience and team development.
Category 5 — High-Impact Cybersecurity Marketing Leaders from Mid-Sized Companies
Not all great cybersecurity marketing happens inside billion-dollar companies. Many of the most innovative GTM ideas — from community-driven growth to bold positioning — are coming from mid-sized cybersecurity vendors. These companies move fast, experiment constantly, and often build more personality into their brand than large enterprises can.
This section highlights the marketing leaders who are shaping their company's story, driving growth with limited resources, and proving that creativity can outperform budget. These are the operators who turn small budgets into big impacts.
Laura Galyer — Marketing Director, DigitalXRAID
What she's known for / impact:
Laura Galyer is a highly experienced B2B marketing leader with more than 14 years in technology and cybersecurity. As Marketing Director at DigitalXRAID, she leads the full go-to-market strategy for one of the UK's fastest-growing managed security providers — overseeing demand generation, ABM programs, multi-channel campaigns, and brand development. Her work focuses on translating complex security services into clear, commercially driven messaging that resonates with businesses facing rising cyber risk.
Laura's background spans secure cloud networking (Cloud Gateway), intelligent automation (Thoughtonomy/Blue Prism), and global technology marketing — giving her a broad, practical understanding of cybersecurity, digital transformation, and enterprise IT needs.
Why she is included:
She's included because she represents the impact and strategic depth of mid-market cybersecurity marketing leaders — driving measurable growth, building integrated programs, and elevating the visibility of cybersecurity brands without the resources of enterprise-scale teams.
Dayna Rothman — Chief Marketing Officer, FusionAuth (Former CMO: Censys, OneLogin, Mesosphere)
What she's known for / impact:
Dayna Rothman is one of the most respected CMOs in B2B tech, with deep expertise scaling high-growth cybersecurity and identity companies. She has led global marketing at Censys, OneLogin, Mesosphere, and FusionAuth — consistently building demand engines responsible for sourcing up to 80% of net-new revenue. Known for her content-led growth approach, Dayna has launched PLG motions, led multiple rebrands, supported Series C fundraising, and helped companies grow ARR from $6M to $80M+.
She is also the author of Lead Generation for Dummies, a LinkedIn Learning instructor, and a well-known marketing speaker — contributing significantly to how modern cybersecurity and identity platforms approach GTM, content, and revenue strategy.
Why she is included:
She's included because she is one of the most influential female marketing leaders in cybersecurity and identity — combining deep operational skill with thought leadership, education, and proven revenue impact across multiple high-growth security companies.
Emily Bonnie — Senior Content Marketing Manager, Secureframe
What she's known for / impact:
Emily Bonnie is a highly respected content marketing leader in the cybersecurity and compliance space, known for creating clear, credible, and conversion-focused content for fast-growing SaaS companies. At Secureframe, she plays a central role in shaping how businesses understand SOC 2, ISO 27001, HIPAA, GDPR, and modern compliance automation — turning complex technical requirements into approachable, high-trust educational assets.
Operating within a lean marketing team at a mid-sized cybersecurity company, Emily blends storytelling, SEO, and deep product understanding to drive pipeline impact without the luxury of large enterprise budgets. Her work helps Secureframe stand out in an increasingly competitive market by elevating thought leadership, simplifying compliance for non-technical audiences, and producing content that consistently attracts, engages, and converts.
She has also become a go-to content voice for early- and mid-stage B2B SaaS teams, known for her hands-on execution, strategic clarity, and ability to create educational content that shapes buying decisions.
Why she is included:
She's included because she represents the exact kind of marketer who drives real impact inside mid-sized cybersecurity companies — a hands-on builder who owns both strategy and execution. Emily embodies the modern, lean-team marketing model: someone who can take complex security concepts, translate them into high-value content, and directly influence growth without needing a large team or enterprise-scale resources.
She stands out as a practitioner who elevates cybersecurity education, strengthens trust, and drives measurable business outcomes in a mid-market environment.
Gary Schwartz — SVP of Marketing, NetRise
What he's known for / impact:
Gary is a revenue-driven marketing leader who specializes in aligning sales and marketing teams to build predictable pipelines and accelerate sales velocity. As SVP of Marketing at NetRise — a fast-growing cybersecurity startup securing firmware and device supply chains — Gary leads GTM strategy, messaging, demand generation, and brand programs that position NetRise as a leader in SBOM and binary analysis.
Before NetRise, he led corporate marketing at Veracode, strengthening the company's application security narrative and repositioning it for the shift toward application risk management. His background spans brand, PMM, demand gen, and communications across high-growth B2B SaaS and security companies.
Why he's included:
He's included because he represents the true mid-market cybersecurity operator — hands-on, cross-functional, and directly responsible for GTM execution inside an early-stage security company. His mix of AppSec, supply chain security, and GTM alignment experience makes him a standout in this category.
Chris Tilton — Chief Marketing Officer, Push Security
What he's known for / impact:
Chris Tilton is a seasoned marketing executive with more than two decades of enterprise software marketing experience. As CMO at Push Security — one of the fastest-growing mid-market cybersecurity startups — he leads brand, demand generation, product marketing, and go-to-market strategy across the company.
He is known for building high-performing marketing functions from the ground up and driving integrated GTM programs that generate pipeline, strengthen market positioning, and accelerate revenue. His experience spans early-stage startups and large enterprise environments, giving him a rare ability to blend executional depth with strategic clarity.
Why he's included:
Chris is included because he represents the ideal mid-market cybersecurity marketing leader — hands-on, deeply experienced, and directly responsible for driving measurable pipeline and brand impact inside a high-growth security company.
Caroline Goldsmith — Head of Growth, CyCognito
What she's known for / impact:
Caroline is a growth-focused cybersecurity marketing leader with deep experience scaling pipeline and demand engines across some of the industry's most respected security companies. At CyCognito, she leads global growth strategy across acquisition, demand generation, campaign execution, and multi-channel optimization — directly contributing to pipeline acceleration for one of the leading attack surface management platforms.
Her background spans senior demand generation roles at Transmit Security and Mend.io (WhiteSource), where she built scalable revenue engines, improved conversion funnels, and helped shape GTM motions that support enterprise sales teams.
Why she's included:
She's included because she represents the emerging class of high-impact growth operators inside mid-market cybersecurity companies — combining hands-on execution, demand-gen leadership, and a strong track record of generating revenue outcomes in fast-moving cyber markets.
Regina (Leake) Sheridan — Director of Content, Cybrary
What she's known for / impact:
Regina brings two decades of cybersecurity experience across communications, training, and program leadership. At Cybrary, she leads content strategy for one of the industry's most widely used cybersecurity education platforms — helping shape how security professionals learn, upskill, and stay ahead of emerging threats.
She is known for translating complex cybersecurity topics into clear, accessible learning experiences that support both individual practitioners and enterprise training programs. Her work directly influences how thousands of security professionals grow in their careers.
Why she's included:
Regina is included because she represents a rare and important pillar of cybersecurity marketing: education-driven content leadership. In a space where credibility and clarity matter, her contributions significantly impact industry knowledge, community growth, and brand trust.
Amrita Agnihotri — VP of Growth, Scrut Automation
What she's known for / impact:
Amrita is a high-impact growth and marketing leader driving pipeline, revenue, and full-funnel GTM strategy at Scrut Automation — a fast-growing cloud security and compliance platform. She brings a rare blend of strategic consulting experience from McKinsey and hands-on execution across demand generation, marketing operations, and growth strategy.
At Scrut, she has led multiple core functions including Growth, Demand Generation, and Strategy & Operations, shaping the company's go-to-market motion, establishing scalable marketing engines, and accelerating expansion across geographies
Why she's included:
Amrita is included for her end-to-end ownership of growth at a mid-market cybersecurity company, her ability to scale marketing functions from zero to maturity, and her strong strategic background that directly impacts pipeline and revenue outcomes.
Meghan AuBuchon — Senior Marketing Leader, Cynet Security
What she's known for / impact:
Meghan is an accomplished SaaS and cybersecurity marketing leader with deep expertise in product marketing, brand strategy, and go-to-market execution. At Cynet Security, she plays a pivotal role in shaping the company's messaging, positioning, and competitive narrative in the XDR and endpoint security space.
She is known for blending strategic clarity with operational excellence — helping organizations sharpen their value propositions, build effective GTM motions, and create marketing programs that generate measurable business impact.
Why she's included:
Meghan is included for her leadership in product marketing at a fast-growing mid-market cybersecurity vendor, her ability to drive high-impact GTM strategies, and her strong track record of elevating brand and product narratives in complex technical markets.
Emily Ferdinando — Chief Marketing Officer, Bugcrowd
What she's known for / impact:
Emily is a go-to-market leader with deep expertise in scaling high-growth cybersecurity companies through strategic planning, operational excellence, and cross-functional alignment. As CMO at Bugcrowd, she drives global marketing strategy for one of the most established names in crowdsourced security — overseeing brand, demand generation, product messaging, and revenue-focused GTM programs.
She is recognized for building high-performing teams, modernizing marketing operations, and translating complex cybersecurity value propositions into clear, compelling narratives that resonate with technical and executive audiences.
Why she's included:
Emily is included for her leadership in driving GTM success at a major cybersecurity platform, her ability to scale marketing functions with precision, and her impact across brand, strategy, and pipeline creation.
Category 6 — Leading Cybersecurity Marketing Agencies & Fractional CMOs
These are people who actively run cybersecurity marketing agencies or advise multiple cyber vendors, not generic SaaS agencies.
Gianna Whitver — Co-Founder & CEO, Cybersecurity Marketing Society
What she's known for / impact:
Gianna is one of the most influential voices in cybersecurity marketing today. As Co-Founder and CEO of the Cybersecurity Marketing Society, she leads the industry's largest global community for cyber marketers — helping practitioners learn, grow, and solve real GTM challenges together.
She also serves as a marketing advisor to cybersecurity startups and tech companies, guiding founders and GTM teams on storytelling, positioning, and scalable growth strategies. Known for her high-energy, community-first approach, Gianna has played a major role in shaping how modern cybersecurity marketing operates.
Why she's included:
Gianna is included because she has ecosystem-wide influence — advising multiple vendors, building the world's most active cyber marketing community, and shaping GTM strategies across the industry.
Alano Vasquez — Founder, Whyze Labs
What he's known for / impact:
Alano is a trust-driven GTM strategist who helps cybersecurity and B2B tech brands build “Trust Networks™” — expert-led video systems that make credibility measurable, scalable, and central to the buyer journey. Through Whyze Labs, he works with technical and highly skeptical audiences, helping brands earn belief earlier by elevating subject-matter experts and turning them into visible, authoritative market voices.
His approach blends revenue strategy, storytelling, and distribution intelligence to shorten sales cycles, strengthen brand credibility, and accelerate deal confidence in complex cybersecurity markets.
Why he's included:
Alano is included because he brings a modern, high-impact methodology to cybersecurity GTM — trust-led content strategy for technical buyers — making him one of the most innovative agency leaders in the space.
Dani Woolf — Co-Founder, CyberSynapse.io | CEO, Audience 1st | VP of Marketing, The CyberNest
What he's known for / impact:
Dani is one of the most influential voices in cybersecurity buyer intelligence. After a pivotal moment early in his career — when a CISO publicly challenged his messaging — he turned that setback into a breakthrough, building Audience 1st into a $1M+ intelligence engine grounded in thousands of real conversations with CISOs, security architects, and IT leaders.
He helps cybersecurity companies understand the mindset of skeptical technical buyers through structured interviews, community-driven insights, and relationship-led content formats such as Cooking with CISOs. His work consistently reshapes how security vendors develop messaging, positioning, and GTM strategies based on what buyers actually think, need, and reject.
Why he's included:
Dani is included because he is a category-defining leader in cybersecurity buyer intelligence and GTM strategy. His influence spans multiple cybersecurity companies, advisory roles, and educational platforms — making him one of the most impactful and trusted marketing strategists in the industry.
Paris Childress — Founder, Hop AI
What he's known for / impact:
Paris is the founder of Hop AI, an AI-first growth marketing agency specializing in cybersecurity and complex B2B technology. He helps security companies scale qualified demand and customer acquisition by blending human creativity with intelligent AI workflows across SEO/GEO, content marketing, paid media, and conversion optimization.
He is known for modernizing cybersecurity GTM by rebuilding legacy marketing processes around AI-driven systems — enabling faster experimentation, smarter content, and more predictable growth at scale.
Why he's included:
Paris is included because he leads one of the most forward-thinking cybersecurity-focused growth agencies, helping multiple vendors accelerate pipeline with AI-powered performance marketing.
Jason Siegel — Co-Founder & Managing Partner, Bluetext
What he's known for / impact:
Jason is one of the most influential agency leaders shaping how cybersecurity brands look, sound, and communicate. Through Bluetext, he has led brand strategy, messaging, websites, and GTM transformation for dozens of cybersecurity companies — from fast-growing mid-market vendors to global enterprise players. His agency's work has directly influenced product positioning, competitive differentiation, and digital presence across the security industry.
Why he's included:
Bluetext is behind some of the most recognizable cybersecurity rebrands and website experiences in the market. Jason's cross-discipline leadership across creative, digital, and growth strategy makes him one of the most impactful external partners cybersecurity companies turn to when they need brand clarity and GTM acceleration.
Evan Bailyn — CEO, First Page Sage
What he's known for / impact:
Evan is one of the most influential voices in modern SEO and the founder of Generative Engine Optimization (GEO) — a framework many cybersecurity marketers now rely on to compete in LLM-driven search. As the CEO of First Page Sage, he has helped major enterprise brands build durable organic growth engines through trust-based SEO, topical authority, and long-form content excellence.
Why he's included:
While not cybersecurity-exclusive, Evan's frameworks have had an outsized impact on how cybersecurity companies approach SEO, content creation, and demand generation. His GEO methodology is particularly valuable in a category where expertise, trust, and clarity are essential for reaching technical audiences like CISOs, CIOs, and security engineers.
Category 7: Rising Cybersecurity Marketing Voices to Watch in 2025
Moriah Diedrich — Manager, Demand Generation, BforeAI
What she's known for / impact:
Moriah is an accomplished marketing operations specialist with over 7 years of experience in B2B SaaS and cybersecurity marketing. At Before AI, she crafts automated marketing campaigns and enhances processes that drive sales and marketing strategies, leveraging tools like HubSpot, Salesforce, and Asana. Awarded the 2024 Future Leader by the Cybersecurity Marketing Society, Moriah's data-driven approach and passion for problem-solving make her a rising star in cybersecurity marketing.
Why she's included:
Moriah is included because she exemplifies the new wave of cybersecurity marketing talent focused on marketing automation and demand generation. Her leadership in building scalable, efficient marketing engines positions her as a rising voice to watch in 2025 for mid-market cybersecurity firms aiming for growth through smart, automated marketing strategies.
Bronwen Hudson — Marketing Lead & Director of Vibes, Reveal Risk
What she's known for / impact:
Bronwen is celebrated as the Funniest Cyber Marketer of 2024, known for her creative and approachable style in cybersecurity marketing. At Reveal Risk, she leads marketing efforts with a focus on storytelling, making complex cybersecurity topics engaging and accessible to broad audiences. Her positive and people-centric approach fosters community and inclusivity in the cybersecurity space, while her ISC2 certification underscores her technical credibility.
Why she's included:
Bronwen is included because she represents a fresh, creative perspective in cybersecurity marketing with a strong voice that elevates brand relevance through humor, authenticity, and connection. Her ability to humanize technical subjects and bring people together makes her a rising marketing influencer to watch in 2025.
Sanchari Mitra — Head of Marketing, NuSummit Cybersecurity
What she's known for / impact
Sanchari leads marketing at NuSummit Cybersecurity (formerly Aujas), driving brand strategy and go-to-market for a fast-growing security services company across India and the Middle East. With 15+ years in B2B tech and cyber, she's overseen rebrands, regional campaigns, and thought-leadership initiatives that position NuSummit as a serious player in managed security and consulting.
Why she's included
She's a strong example of a regional cyber marketing leader operating in complex, services-led environments—where education, trust, and long sales cycles are the norm. She represents the kind of behind-the-scenes operator many founders and CMOs rely on but don't always see spotlighted.
Asaf Shamir — Director of Growth, Waterfall Security Solutions
What he's known for / impact
Asaf owns digital marketing and growth at Waterfall Security Solutions, a specialist in OT/ICS and critical infrastructure security. He focuses on demand generation for a niche but high-stakes market, blending performance marketing, content, and product storytelling around industrial cyber risks and “secure by design” architectures.
Why he's included
He's a great example of a growth leader working in a very technical, non-fluffy corner of cybersecurity (industrial networks, utilities, manufacturing) and still managing to make the value proposition clear and compelling to buyers who care about uptime, safety, and regulation more than buzzwords.
Luke Tucker — Director & Head of Developer Marketing, Cisco Outshift
What he's known for / impact:
Luke is one of the rare cybersecurity leaders who understands both hackers and enterprise buyers. He currently leads developer marketing at Cisco Outshift, where he helps teams build multi-agent AI software using open-source tools from AGNTCY.org, a Linux Foundation project backed by 75+ member companies.
Previously, he was VP of Marketing at Lightspin, scaling the company's GTM, brand, and demand engine from Series A to acquisition by Cisco — contributing to more than 200% revenue growth. Before that, Luke spent over five years at HackerOne, where he helped grow the hacker community to 1.5 million members and drove over $200M in bug bounty rewards.
Why he's included:
Luke brings a blend of cybersecurity depth, developer empathy, and brand storytelling that stands out in today's AI-driven GTM landscape. His experience across cloud security, ethical hacking, and community-led growth makes him one of the most versatile and fast-rising voices in cybersecurity marketing.
Cameron (Cami) R. — Vice President of Global Marketing, OffSec
What she's known for / impact:
Cami is one of the fastest-rising marketing leaders in cybersecurity. As VP of Global Marketing for OffSec and Kali Linux, she leads growth for one of the world's most iconic open-source security brands — trusted by millions of practitioners and made famous through mainstream culture, including the series Mr. Robot.
She brings a rare blend of creative brand thinking and rigorous performance marketing, scaling demand engines that have driven triple-digit growth across multiple cybersecurity companies. Her work includes rebranding, launching new security categories, and transforming full-funnel GTM strategies for technical audiences. In 2024, she was named Best CMO in Cybersecurity, cementing her as a standout voice in the industry.
Why she's included:
Cami represents the next generation of high-impact cybersecurity marketing leadership — technical, data-driven, community-focused, and able to scale brand and pipeline simultaneously. Her track record at OffSec, Cybrary, TryHackMe, and SightGain shows a consistent ability to turn complex technical value into category-defining marketing. She is absolutely a rising marketing force to watch in 2025.
Bruno B. — Growth & GTM Leader, Rainforest
What he's known for / impact:
Bruno is one of the most exciting new voices in cybersecurity marketing. Named Best New-to-Cyber Talent 2024, he brings an unconventional mix of advertising, technology, and growth expertise into the cybersecurity landscape. At Rainforest, he leads growth and GTM initiatives, working closely with sales to accelerate revenue and expand into new markets. His approach blends AI-driven marketing, creative strategy, and hands-on experimentation — making him a standout among emerging cyber marketers.
Why he's included:
Bruno represents the next wave of cybersecurity marketing talent: creative, technical, and deeply focused on measurable growth. His recognition as a rising star, paired with his cross-functional ability to turn GTM strategy into revenue outcomes, makes him a marketer to watch closely in 2025.
Soumi Chakraborty — Senior Content Specialist, Trellix
What she's known for / impact:
Soumi is a rising content and communications specialist in the cybersecurity industry, currently shaping strategic content initiatives at Trellix. With nearly eight years of experience, she blends content strategy, lead nurturing, and integrated marketing communications to support pipeline growth and improve pre-sales engagement. She has a strong ability to translate complex cybersecurity concepts into clear, persuasive narratives that support both marketing and sales teams.
Why she's included:
Soumi represents a new generation of cybersecurity content leaders focused on clarity, storytelling, and revenue-aligned communication. Her growing influence in content strategy and lead nurturing—combined with her role at a major cybersecurity vendor—makes her a rising voice to watch in 2025.
What You Can Learn From These Cybersecurity Marketers
Cybersecurity marketing isn't just about generating leads — it's about earning trust in one of the most skeptical industries in the world. The leaders on this list share several qualities that set them apart from traditional B2B marketers.
They simplify deeply technical concepts
From identity security to vulnerability management, these marketers know how to break down complicated topics into clear, practical language without losing accuracy.
They use storytelling to make risk relatable
Cybersecurity buyers don't connect with fluffy marketing. They connect with real problems, real stakes, and clear outcomes. The best cyber marketers use stories to frame risk, impact, and resolution.
They stay close to technical teams
Unlike many SaaS marketers, they collaborate heavily with product, security researchers, and engineering. This ensures their messaging is credible, not generic.
They build trust instead of hype
Cybersecurity audiences ask: “Can I trust this?” The leaders on this list create trust through transparency, education, and expert-level resources — not buzzwords.
Many of the leaders on this list built predictable pipeline engines by balancing education, trust-building, and technical credibility. If you want to understand how those engines work, explore our cybersecurity lead generation strategies designed specifically for security buyers and complex sales cycles.
They understand how CISOs and practitioners make decisions
They optimize for the real buying committee: CISOs, SecOps, IT, compliance, engineering, and procurement — each with different priorities.
If you want to study how successful teams structure their messaging and storytelling, our cybersecurity content strategy playbook breaks it down step-by-step
Turn This Inspiration Into Action Using GrackerAI
Studying the work of these top cybersecurity marketers gives you a roadmap — but turning these strategies into consistent output is a different challenge.
Most cybersecurity teams struggle with:
- keeping content technically accurate
- producing resources fast enough
- scaling content across hundreds of topics
- staying updated as threats evolve
This is where GrackerAI becomes a multiplier.
GrackerAI helps you build content at the level these CMOs expect — automatically.
With one click, you can generate entire content ecosystems such as:
- security tools
- glossary hubs
- CVE portals
- integration directories
- compliance hubs
- breach trackers
- news aggregators
- vendor comparison pages
Instead of spending months planning content — GrackerAI builds these portals instantly with expert-level structure and SEO precision.
Want to execute cybersecurity content at CMO-level scale?
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FAQs
1. What does a cybersecurity CMO do?
A cybersecurity CMO leads go-to-market strategy, brand positioning, demand generation, product marketing, and revenue alignment. They also ensure that all messaging is technically accurate and trusted by security practitioners.
2. How is cybersecurity marketing different from normal SaaS marketing?
Cyber marketing requires domain knowledge, credibility, and precision. Buyers are highly technical, risk-aware, and skeptical of hype. Effective messaging must balance accuracy, clarity, and storytelling rooted in real threat context.
3. What skills are essential for cybersecurity marketers?
Technical curiosity, content clarity, demand gen proficiency, product marketing depth, competitive research, and the ability to simplify complex threat or compliance topics.
4. How do cybersecurity marketers stay updated with threats?
They follow CVE feeds, read research reports, monitor attacker techniques, track emerging vulnerabilities, and stay close to product/security teams.
5. How often will this list be updated?
Annually. We refresh this list each year based on new roles, contributions, and industry impact.