# Muck Rack

> PR software powered by media intelligence.

Muck Rack helps cybersecurity PR and comms teams build targeted journalist lists, personalize pitches, monitor brand and topic coverage in real time, and report on reach, sentiment, and share of voice.

- **Category:** [Marketing Tools](https://gracker.ai/cyber-resources/tools)
- **Website:** https://muckrack.com
- **Location:** New York, NY, USA
- **Founded:** 2009
- **Pricing:** enterprise
- **Verified:** Yes
- **Last updated:** June 9, 2026

## Use Cases

- Journalist media lists
- Media pitching
- Coverage monitoring
- Sentiment & reach measurement
- PR reporting

## Frequently asked questions

### What is Muck Rack?

Muck Rack is an all-in-one PR platform for finding and pitching journalists, monitoring coverage, and measuring earned-media impact. Cyber comms teams use it to target relevant security and tech press.

### What is Muck Rack used for?

Muck Rack is used for Journalist media lists, Media pitching, Coverage monitoring, Sentiment & reach measurement, PR reporting.

### Where is Muck Rack based?

Muck Rack is based in New York, NY, USA.

### What is Muck Rack listed under on Cyber Resources?

Muck Rack is listed in the Marketing Tools category of Cyber Resources, the curated directory of the cybersecurity marketing and growth ecosystem.