# Clay

> AI-powered go-to-market platform for data enrichment and outbound personalization.

Founded in 2021 by Kareem Amin and Nicolae Rusan, with Varun Anand joining as co-founder, Clay is headquartered in New York and used by 10,000+ customers including OpenAI, Anthropic, Canva, Intercom, and Rippling. It's widely adopted by B2B security and SaaS marketing teams for ABM and outbound programs, and raised a $100M Series C in August 2025 at a $3.1B valuation led by CapitalG.

- **Category:** [Marketing Tools](https://gracker.ai/cyber-resources/tools)
- **Website:** https://www.clay.com
- **Location:** New York, NY, USA
- **Founded:** 2021
- **Pricing:** freemium
- **Verified:** Yes
- **Last updated:** August 11, 2026

## Use Cases

- Data enrichment
- Outbound personalization
- ABM
- Sales automation

## Frequently asked questions

### What is Clay?

Clay is a GTM engineering platform that combines data enrichment from 130+ sources with AI agents to help marketing and sales teams research prospects, personalize outreach, and automate workflows at scale.

### What is Clay used for?

Clay is used for Data enrichment, Outbound personalization, ABM, Sales automation.

### Where is Clay based?

Clay is based in New York, NY, USA.

### What is Clay listed under on Cyber Resources?

Clay is listed in the Marketing Tools category of Cyber Resources, the curated directory of the cybersecurity marketing and growth ecosystem.