Crunchbase leverages its massive company database to auto-generate SEO content on key financial and startup topics. About 68% of Crunchbase’s traffic (≈10 million visits/mo) comes from organic search. Their secret is building multi-faceted pages for every entity: each company profile spawns several child pages (e.g. Company overview, Financials, People, Technology, News/Signals). Similarly, they have templated pages for investors, funding rounds, and thematic hubs (by industry or location). Each page includes interactive charts and data filters (like funding timelines or comparable deals) to engage users and upsell premium API access.
- Strategy: Entity-graph SEO. Crunchbase’s structural SEO creates 5 main page types from their database – Organization, Person, Funding Round, Hub (industry/location), and Signals – covering all angles of search intent. This interconnected structure, with heavy internal linking, lets Crunchbase rank for both general and very long-tail B2B queries (e.g. “Acme Corp valuation”).
- Execution: Automated templates + rich data. Company pages are split into sections (highlights, investors, financials, etc.) with keywords in titles/headings. Charts and comparables keep visitors on site, while API signup prompts nudge power users. Every template uses structured data and static URLs for consistency.
- Results: Dominant search share. According to SEMrush, Crunchbase sees roughly 10M organic visits/month (68% of site traffic). The site’s SEO-friendly architecture and content have secured top rankings for high-value queries in the startup/VC niche.
- Impact: High-value leads. By owning search for funding and valuation info, Crunchbase drives highly qualified leads to its paid data products. Every top search query (like “Startup X funding”) funnels traffic into their platform, underpinning Crunchbase’s data-as-a-service revenue.