Coinbase – Converter and Crypto Price Pages for Transactional Traffic

Cryptocurrency exchange Coinbase grew its organic traffic to over 8 million/month by deploying pSEO pages that cater to the exact queries of potential crypto traders. Coinbase’s strategy revolved around two main types of programmatic pages, each targeting high-intent searches from users ready to invest:

Currency Converter Pages

Coinbase auto-generated roughly 180,000 pages that serve as crypto-to-fiat converters. These pages are structured on a uniform URL pattern coinbase.com/converter/[Crypto]/[Currency] (for example, /converter/bitcoin/usd). Each converter page provides an instant conversion tool (how much 1 BTC is in USD, etc.), real-time exchange rate, and a prominent CTA to “Buy [Crypto] on Coinbase.”

By covering every possible pair (Bitcoin to USD, EUR to ETH, XRP to GBP, etc.), Coinbase captured a massive long-tail of search queries like “convert ETH to USD”. Collectively, these converter pages drive about 3.7 million organic visits per month, ranking in Google’s top 10 for over 16,000 keywords. Users coming in to check conversion rates often have transactional intent – and Coinbase smartly uses these pages to onboard them into making the trade on its platform.

Cryptocurrency Price Pages

Similarly, Coinbase created price tracking pages for every cryptocurrency. About 68,000 pages at coinbase.com/price/[Cryptocurrency] display the current price of each coin (with charts), its market stats, and educational info. These pages target searches like “Bitcoin price,” “Shiba Inu coin price,” etc. In total they bring in roughly 2.3 million monthly visits and rank top-10 for 32,000+ keywords.

Each price page is rich with dynamic and static content: a live price chart + Buy widget, a “What is [Coin]?” overview, latest news or social sentiment on the coin, links to related assets, and FAQs. All these components are populated from Coinbase’s database and third-party feeds, then assembled in a consistent template. Coinbase can thus update all pages in near real-time with current prices and add new coins easily – a huge SEO advantage in the fast-moving crypto market.

Integration of Content and Conversion

Coinbase’s pSEO pages brilliantly marry content and conversion. For example, on the Shiba Inu price page (which alone draws ~10,000 visits/month) there’s an explanation of what SHIB is – capturing the informational query – and a direct prompt to buy SHIB on Coinbase. The pages also include sections like “Market stats”, “Analyst insights (bull vs bear)”, and “Related assets” with links to other coins’ pages.

These not only improve SEO (by increasing relevance and internal linking) but also keep users on the site longer exploring other crypto – which often ends with sign-ups or trades. Essentially, Coinbase’s pSEO acts as a giant top-of-funnel that also serves as a mid-funnel product demo (showing real prices and data) with bottom-of-funnel CTAs, all in one page. This likely contributes to why 72%+ of Coinbase’s organic traffic comes through these programmatic pages.

Outcome – SEO Driving Growth

By 2024, Coinbase’s organic search traffic was ~8.3M/month (Ahrefs) and “pSEO draws in more than 72% of it.” That’s over 6 million visits/month from the converter and price pages. These are highly valuable visits because they correspond to people actively researching crypto prices or conversions – likely ready to trade.

This pSEO strategy gave Coinbase a huge user acquisition channel that its competitors (many of whom lacked such extensive content) couldn’t match. It’s also a durable moat: Coinbase’s pages have high authority and live data, making it hard for smaller sites to outrank them for those terms.

The payoff is clear – Coinbase grew into the largest U.S. crypto exchange, and by the time of its 2021 IPO, a significant portion of its 56M users had been acquired via organic channels. Programmatic SEO of this scale (quarter million pages across currencies) essentially let Coinbase become the Google of crypto info, ensuring whenever someone searches anything crypto-related, they encounter Coinbase and are one click away from becoming a customer.